Typography is all about visual expression that compliments the verbal language. In simple terms the fonts we use.
When it comes to content, we can use the same words but applying a different fonts or type, we can actually change the meaning. Typography itself changes emotions and expresses individuality. It can say a lot about a brand, help you to better understand a product characteristic or frame a design. A rather simple straight and thin font may compliment a design that is modern and sophisticated, whilst a wider bolder type may show strength, urgency or convey a serious statement. Used in smart combination with colours, typography can make a world of difference to a simple piece.