Red Hong Yi

Different design styles of the website with bird

Providing digital artistry for a proclaimed artist.

Completing work for world-renowned brands like HP, Mastercard, Uniqlo & Google, who does the master of the artistically unconventional: Red Hong Yi, known for her use of bulk materials to make stunning art, call when she needs a website?

After being inspired by her amazing pieces, Chromatix endeavoured to bring her style and class to the digital realm. The brief was simple – to showcase her exquisite design pieces whilst highlighting her unique design style.

View Live Site

Two mobile website views with graphic element

Sharing is Caring

When you make art of Red’s quality, you need to share it. Red needed a way to show the world her amazing creations, but also a way to share the heart of the piece – after all, art’s expression is the search for meaning! So what was on the cards to deliver:

  • A visual site that captures users – with the art as the focus 
  • A blog to keep fans up-to-date with all things Red Hong Yi
  • An easy to use website that was highly accessible across mobile devices
Laptop view of the design with owl and balloons
Tablet view of the design with a bird and a hen and some graphics

Creating a beautiful solution to house the art of the master of unconventionality was a journey in bridging a burst of visual elegance and adventure with a foundation of minimalism.

Website style for desktop and mobile with artwork in background

My clients have been incredibly impressed with this visually stunning site. It's made a real impact in how I showcase my work and a real difference in conversions.

Red Hong Yi
tablet and mobile view of the website with a girl