Motorola is a significant leader in the telecommunications industry with a global reputation. Renowned for its leading edge technology and for setting benchmarks in the industry, they have elevated the lives of millions. With such exponential growth, Motorola Australia developed and realised the need for a stronger digital presence to effectively share and house their locally produced articles, case studies, PR and press releases.
Motorola Australia required a platform that housed and presented easily accessible and relevant news, and encouraged users to share articles of interest through the top social media services, marketing channels and even through more traditional forms of email. This needed to represent their vision to be leaders at the forefront of their industry and enhance their global credibility as a brand.
The holistic solution we delivered is a minimal yet dynamic user experience, paired with subtle and elegant animations, supported by a strong development backend. With a simple yet structured layout, the site is highly optimised for mobile users to engage and digest information, to ultimately increase readership and grow a strong following within the local Australian audience.