How to Remove Powered by Shopify?

Let’s be honest — if you’re running a Shopify store, you want your site to feel like yours. You’ve spent the time picking the theme, uploading products, tweaking layouts. Then you scroll to the bottom and there it is: Powered by Shopify.

Look, Shopify’s a great platform. No doubt. But sometimes you just want your brand to take centre stage. And that little footer tagline? It feels like you’ve left a price tag on your new suit.

Good news — you’ve got options. Some simple. Some a bit more hands-on. I’ll walk you through the ways I’ve done it over the years — from quick clicks to a bit of code wrangling.

What Is The “Powered by Shopify” Tag?

By default, Shopify adds that little tagline into the footer of every store they host. It’s their way of quietly saying: Hey world, this site’s running on our platform.

For new store owners, it’s no big deal. But as your store grows, your brand gets stronger, and you want visitors focused on you — not who built the platform.

Some folks leave it. Others ditch it. Totally up to you. Just know that depending on your Shopify plan (Standard, Advanced, or Shopify Plus), your options might vary a bit.

The Easy Way: Remove It Through Shopify Admin (No Coding)

If you’re not keen on fiddling with code, this is where you start.

Here’s the step-by-step:

• Log into your Shopify Admin.

• On the left, click Online Store > Themes.

• Under your Current Theme, hit Customize.

• Find your Footer section inside the theme editor.

• Look for any field with “Powered by Shopify” text.

• Delete it or swap it for your own message.

• Smash that Save button.

For most free themes (like Dawn or Debut), this method works like a charm. Shopify’s made this easier over the last few years — wasn’t always like that back in 2017 when I had to dig around Liquid files for every tiny change.

The Manual Way: Edit Your Theme Code (For The Brave)

Sometimes, depending on your theme, that text field doesn’t show up. Or maybe you want complete control. That’s when you roll up your sleeves and dive into the code.

Here’s how:

• In Shopify Admin, head to Online Store > Themes > Actions > Edit Code.

• In the list of files, look for footer.liquid.

• Use CTRL+F (or CMD+F if you’re on Mac) and search for powered_by_link or just “Powered by Shopify.”

• You might see something like:

  {{ powered_by_link }}


   

       or:

• Delete the line, or better yet, replace it with your own text like: Proudly crafted by The Hat Co.

• Click Save.

Heads up: One wrong deletion and you might accidentally mess with your footer layout. Always duplicate your theme before editing. I learnt this the hard way years ago when I nuked an entire homepage because of one bad line of Liquid.

Quick Legal Note (Yes, It Matters)

Before you go full commando on your footer, just double-check Shopify’s terms.

• For most regular plans — you’re usually fine.

• Shopify Plus? They sometimes have stricter terms around branding, depending on your enterprise agreement.

• Free themes? Some come with their own little licensing quirks.

Never hurts to read the fine print. Or, honestly, just ping Shopify support if you’re unsure. They’re surprisingly helpful on this stuff.

Another Option: Customise The Text Instead Of Removing

If you don’t want to totally erase the “Powered by Shopify” line, you can personalise it. I’ve seen a few clients do this and it works pretty well:

• “Proudly powered by The Hat Co. on Shopify”

• “Built with Shopify, customised by [Your Agency]”

This way, you acknowledge Shopify while still reinforcing your brand.

A Few Handy Shopify Tools (If You Want Help)

Some third-party apps or tools can help automate this without touching code:

• Shopify Theme Inspector — good for tracking down where certain text lives.

• Power Tools Suite — offers broader theme tweaks.

• Or even a simple code snippet you paste once via the Shopify customiser.

I’ve used apps like GemPages before to control footers visually too.

My Thoughts On This Whole Thing

At the end of the day, your footer is one of those subtle trust signals. Clean footers look more polished. A bit more intentional. And frankly, when you’re trying to make sales, every tiny detail counts.