For more than 10+ years, we’re a custom web design agency in Melbourne that has helped create stunning websites that drive higher engagement. It’s as simple as that.
We don’t overcomplicate the design and development process with our refined marketing strategy. We take a simple practical numbers-driven approach which starts with thorough research, followed with our proven conversion framework, which boosts increased customer interactions and ultimately delivers more leads and client confidence in the digital space.
It’s our ability to blend human psychology with technology that makes our website design flair come to life, and when fused with digital marketing strategies helps your SEO campaigns and search engine results soar.
A leading digital agency in Melbourne with a team of web specialists, we love partnering with a range of businesses, from small family-owned to large corporate. We love a creative challenge!
We’re all about giving clarity
What does a digital agency actually do?
A digital agency is a company that focuses on online strategy, creative and technical development for all products and services.
Often, generalist digital agencies will take up other fields such as branding, marketing and graphic design. However we are firmly against jack-of-all-trades in the digital industry. The only thing we like to spread thin, is peanut butter on toast, and not our skills!
A digital agency’s strengths and strategies should lie heavily in designing, building, migrating & maintaining digital solutions. The most crucial component is in creating a conversion website – which requires a real specialist to understand how to apply human psychology principles to digital design effectively to drive users to click and call you, book an appointment, or to email your sales team. Our designers know visual design and our fleet of developers know the best practices in structuring and building a website right, with both SEO and Google in mind.
Day in, day out we look after website sitemaps, wireframes for conversion-maximised journeys, UI/UX web design, front-end and back-end development, API integrations, content migration and website maintenance.
What should I look out for in a digital agency?
Results. You don’t want an agency that is all talk. After all, it’s easy to make promises, but follow through and execution is another ball game.
Come and visit our digital studio in Canterbury! Meet with our lead strategist and Founder, Irwin ( 03 9912 6403 ) for an obligation-free chat on a digital plan and your online conversion potential!
How is a digital agency different to a creative/marketing/graphics/branding agency?
Digital agencies have a much stronger understanding of the digital environment. A web designer and web developer is VERY different to a general creative or marketing person, the same way a heart surgeon is a specialist in comparison with an all-round GP.
Chromatix is a digital agency that is solely geared on web conversion. From conception to launch, we look after all the design and development components. We also have an extensive range of specialist partners (SEO partners, videographers, photographers, etc) which ensure we get to custom select the best experts for your project.
Marketing agencies will look into elevating your brand presence in the market. They are experts with managing your social media content, EDM strategies and ad campaigns. This is important in driving traffic to your website, which is your ultimate conversion tool.
Graphics agencies feature designers that cover a broad spectrum of print, packaging and digital work. These are your go-to guys if you’re after print, stationery, marketing collateral (brochures & posters) and even illustrative work.
Branding agencies look after your business’s personality in its abstract and tangible forms (eg. logo, tagline, colour palette). They come into play very early on in a business’s conception to create a brand identity that will really resonate with their target audience.
Each agency is equally important, depending on which stage your business is at, but in the same way you would never use a screwdriver to hammer a nail, make sure to use the right agency at the right time.
What makes Chromatix the best choice as your digital agency?
We have a simple proven framework that guides every piece we create. This conversion-centric model is the backbone of every build and we love to share it! The best win-win partnerships:
Whether you’re simply after website strategy, conversion rate optimisation, a digital design refresh or a full-scale build, our well-rounded and wholesome team of web designers and developers are custom-fit to your specific business needs and goals.
And if we’re not the right fit, we’re more than happy to do our best to point you in the right direction too. So why not drop us a line – 03 9912 6403
Generalists can’t beat
A real relationship
As a web design agency with a difference, we see our clients as friends, and our partnerships as long-term relationships.
With a dedicated and passionate team of digital specialists at your fingertips, you can trust that your business aspirations are in safe hands. We take the personal approach, get our hands dirty together to nut out all the crazy possibilities and carve out the best direction for your web and social media marketing goals. Starting with thorough research and one-on-one brainstorm sessions with our director, we are a digital agency in Melbourne that is fully transparent and honest from day one. The same digital strategy team will be there guiding you from the get-go to the finish line, as we conceptualise, design and custom-build your website to match the brief to a tee.
That’s not all…
Our digital marketing agency studio is a second home to our clients, with a dedicated space for exciting brainstorms, web development knowledge sharing, training workshops and a good laugh!