Portfolio

Bowens

Bowens

The strongest digital foundation to support the builder’s choice

Built 125 years ago here on Aussie soil, Bowens are a family-owned company who have established themselves as lead providers of an extensive range of quality timber in Victoria. With a team of 500, they are geared to support both large scale corporate builders and DIY home renovators.

Recognising that a strong online presence is pivotal to the growth of any modern business, Bowens seek a platform that reflect their professionalism, capabilities and innovative mind. 

  • Products and service-orientated with 35 sales representatives & 500 professional retail staff
  • Leading supplier of a complete range of general and builder’s hardware
  • 360 degree service – from expert consultation, call-in-express and delivery

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Bowens Full 3
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Web Design & Development

  • Implementation of Chromatix Conversion framework in UI/UX design
  • Minimalistic yet bold visuals to appeal to the tradies and professional builders
  • Custom development with tailored front-end and back-end additions

Analytics & Reporting

  • Set up from launch, the right analytics tracking tools allow Bowens to monitor the performance of individual pages and sections on a page
  • Backed by data, there is little guesswork in deciding which products are doing well and which areas need improvement
expertise-

Conversion Strategy

  • Assist tradies in quickly accessing the key requirements and get in touch with account managers swiftly
  • Reduce the clutter of multiple pages across the site and streamline the overall user journey
Bowens

It was essential to deliver a digital platform that reflects Bowens' professionalism and quality of service whilst resonating with their primary target market of professional builders and tradesmen

Bowens

Streamlined user journeys with clear end goals

With the implementation of a dual navigation menu, the digital solution is an effective marketing piece that fast-tracks users to information within a couple clicks; whether it is

  • to see and understand the services offered
  • to get a bite of the latest industry news
  • to be educated and inspired by case studies & project videos

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