“So much sweet Pokeball goodness”

With the launch of Pokemon Go (Australia) last week, swarms have taken to the streets on the weekend and from the looks of it, the addiction doesn’t seem to be slowing down.

I don’t know about you, but when you work in a digital agency, it’s hard to ignore the latest and greatest in technology. “Gaming at work” is such an ugly phrase, we prefer “thorough digital research and testing”. It makes it twice as bad when our office itself is a Pokestop (well, it’s only a stone’s throw behind us which practically makes the whole office a treasure trove full of sweet Pokeball goodness).

With the majority of our staff being Pokemon fans, we’re bound to stumble across a few “productivity issues” in the office.

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“On behalf of the 600+ members of The Academy Interactive and Visual Arts, we are honoured to recognize our winners as they continue to set a high standard of excellence for Web development.”

We can’t believe it! After much anticipation, the winners of the 2015 W³ Awards were announced on 23 September 2015 by the Academy of Interactive and Visual Arts (AIVA) in New York. With over 4,800 entries worldwide, the W³ Awards honours creative excellence online, and recognizes the creative and marketing professionals behind award winning websites, web video and online marketing programs from digital agencies around the world. The W³ Awards is sanctioned and judged by AIVA, an invitation-only body consisting of top-tier professionals from a “who’s who” of highly acclaimed media, advertising, and marketing firms. AIVA members include executives from organizations such as Disney, The Ellen Degeneres Show, Microsoft, MTV Networks, Polo Ralph Lauren, Wired and Yahoo!, just to name a few.

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“Outstanding visuals, amazing concept, brilliant music”

Contrary to its title “Cymatics – science versus music”, Nigel Stanford’s music clip is truly the perfect blend of science and music. It showcases the the power of music and how it physically moves us and our surroundings. READ MORE

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“We’ve always been told that we shouldn’t play with our food.”

To mark the 50th anniversary of Roald Dahl’s deliciously delightful novel ‘Charlie and the Chocolate Factory’, online magazine Don’t Panic teamed up with Sam Mendes’ gigantic new stage musical to invite designers around the world to create a commemorative poster that would be used to celebrate the huge event.

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“Wow, never did I expect to get an email from Ritchies IGA boss Fred Harrison!”

Each Christmas, we celebrate a little differently. Rejecting being “average” is part of our mantra here at Chromatix. And this Christmas rather than sending bottles of wine and Christmas cards to our clients, we spent the money on something else.

Doing things differently isn’t always going to work. You don’t have the safety of following a well-worn path, and you could easily fail.

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