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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.


Web Design Statistics 2024 – Latest Website Statistics [UPDATED]

Irwin Hau | Web Design

As director of a specialist website design & development agency for the last 12 years, we’ve definitely seen the website statistics which show momentous growth of digital, from conception to…

Web Design Agency Learnings From Designing Manufacturers/Construction Industry Websites From The Last 14+ Years

Irwin Hau | Web Design

For the last 14+ years, we’ve worked with a range of manufacturing/industrial B2B companies, from businesses that have been running for a couple of years to multi generational family businesses…

Top 5 Ways To Track Your Leads From Your Website

Irwin Hau | Conversion Rate Optimisation

Why Smart Business Owners Track Their Leads Keeping track of your leads is essential for any business. It is firstly interesting, to see how your customers are entering your sales…

Web Design Trends For 2023: 11+ Predictions & Observations

Irwin Hau | Web Design

Technology and web design trends are forever changing and evolving, which means businesses and their marketing professionals need to stay vigilant. This is especially important if user engagement and experience…

The Ultimate Guide Of Websites To Fast Track Your Business

Irwin Hau | Web Design

With thousands of online resources at your fingertips, it may sometimes be difficult to find the best tools for your business growth. Which ones will maximise productivity and streamline your…

19 eCommerce Statistics & Trends For 2023 You Need To Know [UPDATED]

Irwin Hau | Web Design

After an unprecedented couple of years, the landscape of eCommerce statistics have been extremely interesting to follow. Changes that were once on the horizon have shifted forwards catalysed by the…

How a Good Website Design Can Increase Your Business Value and Influences Customer Behaviour

Irwin Hau | Web Design

Your company and brand are a combination of the branding experience. Your brand is more than just your logo, your fonts, the products you sell and your staff. It’s all…

Internet Web Statistics 2023 – How Covid-19 Has Changed Online and Digital [UPDATED]

Irwin Hau | Web Design

Before the coronavirus pandemic, private and public organisations were moving at different speeds in embracing a digital business model. However, the last 2 years have seen the biggest shockwaves of…

Importance of Responsive Website Design with the Increase in Mobile Traffic Trends

Irwin Hau | Web Design

The term “responsive web design” was originally coined back in 2010 by graphic designer, Ethan Marcotte in a paper he wrote about the need to create “flexible and fluid” websites…

Top 10 Questions to Ask When Building A Website

Irwin Hau | Web Design

Want to turn your good website into a great website? We hear you loud and clear. We have the insights to help you convert your readers into new customers and…

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