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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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7 Valentine Design Inspirations to Try on Your WordPress Website

Irwin Hau | Web Design

Love is in the air, and so is the rush to find the perfect Valentine’s Day gift. Online shoppers are looking for inspiration and quick solutions. If your website isn’t…

Which Of These Criteria Would Be Important To Consider When Choosing A Programming Language?

Irwin Hau | Web Development

If you’re starting a new web development project, one of the first and most important decisions you’ll face is choosing a programming language. With so many languages out there, it’s…

Which Of The Following Is Not True About Graphic Design?

Irwin Hau | Web Design

Graphic design is everywhere—it’s in the logos we see, the websites we browse, the ads we scroll past, and even in the apps we use every day. It’s an essential…

How to Whitelist a Website?

Irwin Hau | WordPress

Malware continues to be one of the most pervasive cybersecurity threats with over 350,000 new malicious files detected each day. Many of these threats originate from untrusted and harmful websites….

What Programming Language Is WordPress Primarily Built With?

Irwin Hau | Web Development

WordPress is the backbone of over 40% of websites globally, powering everything from personal blogs to massive eCommerce stores. So what’s behind the platform’s ability to deliver powerful functionality and…

What Does A B2C Website Use To Track The Items You Select On The Website?

Irwin Hau | Digital Marketing

Have you ever noticed how an online store seems to remember the items you were interested in the last time you visited? Or maybe it offers a discount on something…

What Is Website Tinting?

Irwin Hau | Web Design

Website tinting is a relatively new yet increasingly popular design feature that’s taking the web today. By changing the color of a browser’s address bar to match the website’s theme,…

5 Types of Generative AI that Every Small Business Should Know

Irwin Hau | Digital Marketing

Artificial intelligence, especially generative AI, has been a major part of almost businesses today. It has become a part not just of content creation but also of creating marketing materials,…

The Ultimate UX Checklist: Ways to Ensuring A Seamless User Experience

Irwin Hau | Web Design

There is no standard way to create a fully functional website – it varies based on the target market and the site’s purpose. However, there is actually one thing that…

Web Design Statistics 2024 – Latest Website Statistics [UPDATED]

Irwin Hau | Web Design

As director of a specialist website design & development agency for the last 12 years, we’ve definitely seen the website statistics which show momentous growth of digital, from conception to…

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