Our aim was to create a website that would match Neo market leading excellence in the real estate market. The heart was to create a site that would push the norm of web design and make users sit up and pay attention to the Neo brand. The client gave us creative freedom to push boundaries and utilise all their digital assets to make this piece shine.
Neo is so rich with heritage, our heart was to take a nod to the past whilst depict the technological advancements. Video was introduced into the website to demonstrate and showcase the latest equipment whilst establishing the size and expertise whilst the main creative parallax effect on the homepage was inspired by the spirit of excellence and proud nature of how Neo demonstrated their products – engaging with customers to experience the print pieces then placing them into a sleek black folder to take home. We truly appreciated Neo’s flexibility to stretch our creative wings.
From concept to creation, the idea was clear from day one. Inspirations were pulled together, concepts developed and workshopped. Creative direction, asset preparation, UI/UX layout, custom development to final deploy
Special care was taken into ensuring all parallax effects were as smooth as possible. Each page had its own highlight feature.