Understanding Issues Relating to Running an eCommerce Store

Running an eCommerce store sounds exciting on paper. The idea of selling online, reaching customers around the clock, and growing a digital brand has a strong pull. 

But the truth is—it’s not just about setting up a site and waiting for sales to happen. The day-to-day comes with plenty of challenges, some small, some that can derail growth completely.

Let’s break down a few of the most common issues store owners run into and why they matter.

1) Competition and Rising Customer Expectations

The eCommerce market keeps expanding at record speed. Global online retail sales are projected to reach $6.9 trillion by 2028. On the one hand, that’s an opportunity. On the other hand, it means competition is more intense than ever.

Customers have unlimited options. Which also means they expect more: faster sites, easier navigation, clear product info, and smooth checkouts.

• Slow load times are a killer. Google says 53% of mobile users leave if a site takes longer than three seconds to load.
• Confusing layouts or poor navigation are just as bad.
• A “nice” site isn’t enough—it has to run well.

In short: user experience and speed aren’t extras anymore; they’re the baseline.

2) Cart Abandonment

Cart abandonment is brutal. The average rate is 70.1%. Seven out of ten shoppers add products and then just… leave.

Common culprits include:

• Hidden shipping costs
• Checkout pages with too many steps
• Limited payment options

Fixing this isn’t about reinventing the wheel. It’s about removing friction: show all costs upfront, keep the checkout flow simple, and give people the payment options they expect. A distraction-free checkout goes a long way.

3) Mobile Optimization

Mobile isn’t optional anymore. Over 60% of global eCommerce sales now come from mobile devices.

Sites still focused on desktop layouts are losing more than half their potential buyers. Responsive design, fast-loading mobile pages, touch-friendly navigation, these aren’t bonuses. They’re essentials.

4) Building Trust and Credibility

Trust is often the deciding factor online. Shoppers are cautious, and rightly so, there are plenty of shady sites out there. A lack of trust can sink even the best product.

Signals that build credibility include:

• SSL certificates and secure payment gateways
• Verified reviews from real customers
• Professional, consistent web design
• Clear contact information

When those elements are missing, hesitation creeps in. And hesitation usually means no sale.

5) Technology and Maintenance

An eCommerce launch isn’t the finish line. It’s the starting point. Sites require constant updates, security monitoring, and performance checks. Ignored plugins, outdated security patches, or missed analytics can quietly undermine results.

Ongoing maintenance may not be glamorous, but it’s one of the foundations of long-term growth.

Why Professional Web Design Matters

DIY platforms and templates have their place, but they rarely deliver when competition is this tough. A professionally designed eCommerce site goes beyond looking good—it’s engineered to convert.

Design decisions directly affect revenue. For example:

• Clear call-to-action buttons keep buyers moving
• Streamlined product pages improve browsing
• Optimized checkout flows reduce drop-offs

Good design reduces bounce rates, supports the buying journey, and makes purchasing feel effortless.

Choosing the Right Web Design Agency

Not every agency provides the same level of value. When weighing options, consider whether the team offers:

• A track record of conversion-focused results
• A portfolio that shows outcomes, not just visuals
• Ongoing support after launch
• Industry knowledge that shapes practical solutions

The right partner helps avoid common mistakes and creates a store that scales without constant rework.

Why Chromatix

Chromatix specializes in building eCommerce websites that perform. Every design choice, speed, layout, checkout, focuses on the customer journey and conversions.

Their approach balances creativity with strategy, ensuring sites launch strong and keep improving with ongoing support. That allows businesses to compete effectively without being buried in technical issues.

Wrap Up

Running an eCommerce store is never easy. High expectations, abandoned carts, mobile traffic, trust, and tech – all of it creates pressure. But with smart design and the right support, those challenges turn into opportunities to grow stronger.

If the aim is to skip trial and error and launch a site built to convert from the start, working with a team like Chromatix is a smart move.