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09 Jul 25

Why Accessibility is Important for Life Science Web Design?

Julian Chan | Web Design

Not everyone visits a life science website just to browse. Most of the time, they’re in a rushโ€”looking for something specific, and often, something important. Maybe it’s a researcher pulling data for a project. Maybe itโ€™s a clinician double-checking specs mid-consult. Either way, what they donโ€™t want is to land on a messy page with clunky menus or buried PDFs.

And in life sciences, wasted time can mean more than just a lost sale. It can mean a missed opportunity to help someone.

Thatโ€™s why accessibility and clarity in web design arenโ€™t optional in this space. Theyโ€™re essential.

 

What Makes a Website “Life Science”?

Think biotech, diagnostics, pharma, medical devices, healthcare researchโ€”these are the industries that fall under the life sciences umbrella. And their websites? Theyโ€™re different.

You’re not selling sneakers or streaming movies. You’re delivering technical, regulated, sometimes life-saving info to highly specialized users.

  • Clinical researchers
  • Lab technicians
  • Medical professionals
  • Industry partners
  • And occasionally, patients

The goal is simple: help them find what they came for, fast.

 

Why Clarity and Accessibility Matter More Here Than Anywhere Else

In this industry, the user journey isn’t about browsing. It’s about getting from A to B without hitting a wall.

Someone might be:

  • Comparing antibody kits before a critical trial
  • Looking for an MSDS sheet in the middle of a meeting
  • Downloading product validation docs for an upcoming inspection

They donโ€™t have the time, or the patience, to hunt through tabs labeled โ€œSolutions,โ€ โ€œSectors,โ€ or โ€œInnovations.โ€ Internal structures shouldn’t dictate the layout. User intention should.

Thereโ€™s data to back this up, too. Nielsen Norman Group found that 60% of users fail to complete their task on a website due to confusing navigation. Thatโ€™s not just inconvenientโ€”itโ€™s costly.

And thatโ€™s just one side of it.

Letโ€™s talk accessibility. According to the 2023 WebAIM Million report, 96.3% of the webโ€™s top sites have accessibility issues. Thatโ€™s a staggering number, especially in life sciences where the audience can include users with visual, motor, or cognitive impairments.

Also, speed. Itโ€™s easy to overlook, but it’s crucial. Data shows 53% of mobile users will bounce if a site takes more than 3 seconds to load. No matter how great your content is, theyโ€™ll never see it if the page doesnโ€™t load fast enough.

 

What an Effective Life Science Website Actually Needs

Letโ€™s break this down. A solid life science website should have:

  • A clean, logical layout: Everything should be grouped based on how people think, not how teams are organized. Clinical, research, technicalโ€”whatever the case, keep it intuitive.
  • Quick access to technical data: SDS sheets, clinical studies, validation dataโ€”these need to be a click or two away. Sticky menus help. So do fixed โ€œResourceโ€ hubs.
  • Full mobile responsiveness + accessibility compliance: WCAG 2.1 should be baked in, not an afterthought. That means contrast ratios, font scaling, keyboard navigationโ€”it all counts.
  • Clear CTAs: Donโ€™t make someone hunt for the โ€œDownloadโ€ or โ€œRequest a Sampleโ€ button. Keep it clean. Keep it obvious. Skip the long forms.
  • Credibility markers: ISO, FDA, CE certificationsโ€”make them visible. Same with case studies or published research citations. Trust is built in small visual cues.

 

Choosing the Right Web Design Partner

Not all web agencies are built for this. Life science design isn’t just about clean lines and colors. Itโ€™s about understanding compliance, scientific integrity, and how a clinician or researcher thinks when they hit your site.

Hereโ€™s what to look for:

  • Deep industry experience in healthcare, biotech, or diagnostics
  • A smart approach to content architectureโ€”able to wrangle complex material and make it usable
  • Accessibility-first mindset, backed by examples and standards
  • Teams that actually test, track, and iterate with analytics

At Chromatix, the approach is simple: combine strategic UX with hard data. The goal isnโ€™t just to make a website that looks goodโ€”but one that converts, loads fast, and serves users with intention. It’s about aligning the science with the design.

 

Conclusion

When someone lands on your site, theyโ€™re not looking to be impressedโ€”theyโ€™re looking to be helped.

If your layout is a maze or your resources are buried three clicks deep, theyโ€™ll go somewhere else. Not because your product isnโ€™t good. But because they couldnโ€™t find it fast enough.

Good design builds trust. And in this industry, trust is everything.

Is your site actually helping peopleโ€”or just sitting there?

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