Why are Customers Struggling to Find Product Details on Your Website?

Look, you probably already know this, but it’s worth saying: over 80% of online shoppers dig into product details before they pull the trigger. So if your site makes it tricky to find that info? You’re basically handing sales to your competitors on a silver platter.

Let’s chat about why customers might be struggling to get the details they want on your site—and what you can do to fix it without ripping your hair out.

What Are Shoppers Actually Hunting For?

Before we get into what’s going wrong, let’s be clear on what folks want when they land on your product page. It’s not rocket science, but you’d be surprised how many sites miss the mark.

Usually, customers want:

• Price — Clear, no surprises, and up-to-date.

• Product Descriptions — Real details. What’s it made of? How big is it? Why should I care?

• Specs — Size, weight, material, tech bits — whatever matters.

• Images & Videos — Not just one blurry pic. They want to see every angle, maybe a quick demo.

• Customer Reviews — Honest opinions from real buyers, not just hype.

When these bits are easy to find, people feel confident. If not, they get that “I’m not sure” feeling and bounce. Fast.

 

What’s Killing Your Product Info?

Here are the usual suspects when customers struggle to get what they need:

1) Clunky Website Navigation

I once saw a site where the categories were a mess—“Gear,” “Stuff,” “Misc.” No joke. If your menus are a maze or your search bar is useless, people don’t stick around. They’ll go somewhere simpler.

2) Skinny or Vague Descriptions

A description that just says “Good quality product” won’t cut it. Shoppers want to know exactly what they’re getting. Is the material cotton or polyester? What sizes come in? The more specifics, the better.

3) Weak Visuals

A single, low-res photo? Come on. Show your product off. Multiple crisp images, zoomed-in details, and videos explaining how it works make a world of difference.

4) No Reviews or Hidden Feedback

People trust people. If there are no reviews, or worse, they’re buried in the corner, buyers get suspicious or hesitant.

5) Slow Loading Times

We live in a fast world. If your site drags its feet, people leave. Quick-loading pages mean quick access to info — and fewer lost sales.

 

What Happens When Product Info Sucks?

Bad info isn’t just annoying, it hits you where it hurts:

• Frustrated Customers who leave without buying.

• Lost Trust — If your site looks sketchy or incomplete, people won’t come back.

• Lower Conversion Rates — Simply put, no details = no sales.

One client I worked with had terrible product descriptions and zero reviews on their site. After fixing those and adding videos, their sales jumped 35% in three months. Look—this stuff works.

 

How To Fix It Without Losing Your Mind

Here’s the easy stuff you can start doing now:

• Write Clear, Detailed Descriptions: Don’t just say “comfortable chair.” Tell them what it’s made of, dimensions, colour options, care tips — the works.

• Use Good Images and Videos: Invest in quality photos showing every angle. Toss in a quick video demo if you can. It pays off.

• Get Customer Reviews Front and Centre: Make it easy for buyers to leave feedback and show it off. Real reviews build real trust.

• Simplify Your Navigation: Clear categories, smart filters, and a search bar that actually works. Make your site easy to browse.

• Optimise For Mobile: Most shoppers use phones. Make sure your product info looks good and loads fast on smaller screens.

 

Conclusion

If your site’s product info isn’t up to scratch, you’re throwing away sales every day. Fixing it isn’t just about looking pretty—it’s about making it dead easy for your customers to say yes.

At Chromatix, we build websites that not only look sharp but are made to sell. If you want your customers to find what they’re after without any fuss, we can make that happen. Ready to see your site start working smarter? Give us a shout or drop a line below.

So… what’s the one product detail on your site you reckon customers struggle to find the most?