Best AI Copywriting Tools for Writing Engaging Website Copy

Using the right message can make or break your business’s engagement and conversion.  In fact, studies show that 80% of consumers prefer brands that personalize their messages.

As we all know, it is not easy to write persuasive website copy. Aside from finding the right placement on your website, you also need to use the right words that fit your brand voice.  This is where investing in the best AI copywriting tools comes in. 

AI copywriting tools offer a solution that enables businesses not only to generate high-quality copy quickly but also to ensure that every traffic translates to clicks. Here are the top AI copywriting tools for websites that you can choose from. 

Jasper (formerly Jarvis)

Jasper is probably one of the most popular copywriting tools used by marketers. Before we had ChatGPT, this tool was primarily the first choice of many businesses to create high-quality content in minutes. You can use it for generating website copy, blog posts, social media posts and more. 

This AI copywriting tool is also known for using advanced machine learning algorithms to assist businesses in optimising their content creation. Jasper also features templates and customization options that businesses from various industries will love. 

Features

• Over 50 content templates for different writing styles
• Long-form content editor for blogs and articles
• SEO-optimized content generation
• Integration with Surfer SEO for better ranking
• Multiple languages supported
• Team collaboration features

Pros

• User-friendly interface
• Extensive template library
• Fast content generation
• SEO integration (Surfer SEO)
• Excellent for both short-form and long-form content

Cons

• Pricing can be high for small businesses
• Occasional need for editing to improve content quality
• Learning curve for beginners

Pricing

• Starter Plan: $49/month (20,000 words)
• Boss Mode: $99/month (50,000 words, with advanced features)
• Custom pricing available for enterprise solutions

Copy.ai

Just like Jasper, Copy.ai is also an AI copywriting tool that focuses on helping users produce diverse content such as:

• Marketing copy
• Product descriptions
• Blog intros
• Social media posts

Copy.ai is also popular for its intuitive interface. The tool comes with features that allows users to select various content formats and input data to generate any copy in no time. Copy.ai is highly recommended for businesses and marketers looking to improve their writing process while saving time from brainstorming content ideas.

Features

• Templates for social media, emails, product descriptions, and blogs
• AI-generated product descriptions
• Content tone customization (friendly, professional, etc.)
• Multi-language support
• Chrome extension for quick access

Pros

• Easy to use and intuitive
• Diverse template selection
• Fast generation of creative ideas
• Affordable pricing for small businesses

Cons

• Quality of content can vary
• Limited options for in-depth SEO-focused content
• Requires manual refinement for perfect output

Pricing

• Free Plan: Limited to 2,000 words per month
• Pro Plan: $36/month (Unlimited words)
• Enterprise pricing available upon request

Writesonic

Writesonic is a bit of a sleeper hit. I honestly underrated it until a SaaS client of mine (B2B, heavy blogs) started using it to pump out SEO articles.

If you want decent content at a fair price, Writesonic is worth a serious look.

Features

• AI article writer and blog post generator
• Landing page and ad copy creation
• Product descriptions and e-commerce copy
• Multiple language support
• Built-in grammar checker

Pros

• Fast and efficient content generation
• Affordable plans for small and large businesses
• Supports SEO optimization
• Easy-to-use interface with a wide variety of content types

Cons

• Some content may require heavy editing
• May not be ideal for highly technical or niche content
• Limited customization options for tone and style

Pricing

• Free Plan: Limited to 10 credits per month
• Long-Form Plan: $19/month (47,500 words)
• Custom pricing for higher word counts and team access

Rytr

Another affordable AI writing assistant that you can try is Ryter. We highly recommend it for businesses that need a large volume of content (e.g. blogs, social media copy, email copy, and product description) on recurring basis. 

This AI marketing tool is also great for producing coherent text even with minimal user input. You can also adjust the tone and use cases to make sure it fits your copywriting needs.

Features

• Support for over 30 languages
• Various content types (blogs, emails, ads, etc.)
• Tone and language customization
• Content generation based on templates
• Built-in plagiarism checker

Pros

• Very affordable pricing plans
• Supports multiple languages
• Wide range of content types
• Simple and intuitive interface

Cons

• Limited advanced SEO options
• Requires editing for more detailed or nuanced topics
• Shorter word limits on lower-tier plans

Pricing

• Free Plan: 10,000 characters per month
• Saver Plan: $9/month (100,000 characters)
• Unlimited Plan: $29/month (Unlimited characters)

Wordtune

If you are into writing content manually, but want to skip the proofreading part, Wordtune is perfect for you. It does exactly what an AI powered writing assistant does. Rather than letting you come up with better wording it can provide suggestions to further push the quality of your content. It also offers has features that you can use to research topics, gather insights, and create optimised website copy and blogs.

Features

• Real-time sentence rephrasing and rewriting
• Content tone adjustment (formal, casual, etc.)
• Integration with Microsoft Word and Google Docs
• Synonym suggestions for better word choice
• Grammar and style improvements

Pros

• Excellent for refining and enhancing existing content
• Easy to integrate with other writing tools
• Real-time feedback and suggestions
• Improves both clarity and engagement

Cons

• Not ideal for generating content from scratch
• Limited content types (focused on rewriting)
• Free plan has restricted features

Pricing

• Free Plan: Limited to 10 rewrites per day
• Premium Plan: $9.99/month (Unlimited rewrites, additional features)
• Premium for Teams: Custom pricing for larger teams

Frase

Frase is an AI tool for businesses that need content that ranks. This is the perfect tool for agencies and freelancers who are offer services related to SEO. It offers insights on which keywords and their frequency needed to help boost its visibility on search engines. You can also use this tool for research topics, gather insights, and create optimized website copy and blog posts. 

Features

• SERP analysis and content brief generation
• AI-powered content writing and editing
• Built-in keyword research and SEO optimization
• Customizable content templates
• Topic research and idea generation

Pros

• Strong SEO integration and content briefs
• Useful for long-form content creation
• Great for content research and competitor analysis
• Customizable templates for different content types

Cons

• Pricing may be higher than other tools for small businesses
• Can be overwhelming for beginners
• AI content generation may need human revision

Pricing

• Solo Plan: $14.99/month (Includes 4 articles)
• Basic Plan: $44.99/month (Includes 30 articles)
• Team Plan: $114.99/month (Unlimited articles)

Copysmith

Copysmith is for businesses that are inclined to market a specific product or service. It is popular for scaling content creation for businesses that frequently require a large volume of content. In particular, those with huge catalogs that need descriptive product information.

Ecommerce businesses can use its pre-built templates to generate product descriptions, ad copy, email campaigns, and landing pages in minutes. It also comes with content optimization features for SEO purposes.

Features

• Content templates for ads, product descriptions, emails, and more
• Bulk content generation for e-commerce
• AI-powered brainstorming and content expansion
• Integration with Google Ads, Shopify, and WordPress
• Team collaboration tools

Pros

• Great for large-scale content generation
• Tailored for e-commerce and marketing teams
• Extensive template library
• Easy integration with third-party platforms
• Offers team collaboration features

Cons

• Price may be steep for small businesses
• Limited customization for specific niches
• Content may require further editing for accuracy

Pricing

• Starter Plan: $19/month (50 credits)
• Professional Plan: $59/month (400 credits)
• Enterprise Plan: Custom pricing (Unlimited credits, tailored solutions)

Anyword

Anyword is a copywriting tool that helps users create data-driven marketing copy that converts. 

It goes beyond basic text generation by using predictive analytics to suggest the most effective copy for specific audiences. This AI marketing tool is valuable for improving ads, email campaigns, landing pages, and social media posts through performance insights.

Features

• AI-powered content generation for ads, emails, and landing pages
• Predictive performance score for content
• Copy customization for tone, audience, and goals
• Pre-written templates for marketing copy
• Integrates with popular ad platforms (Facebook, Google, etc.)

Pros

• Unique predictive analytics feature
• Highly targeted content generation
• Real-time performance insights
• Wide range of content templates
• Supports multiple advertising platforms

Cons

• Steeper learning curve due to advanced features
• Predictive analytics may not be 100% accurate
• Price may be high for smaller teams

Pricing

• Starter Plan: $39/month (15,000 words)
• Data-Driven Plan: $99/month (30,000 words, predictive analytics included)
• Custom pricing available for larger teams and enterprises

Snazzy AI

Snazzy’s a bit of a hidden gem, especially if you’re already playing in the landing page game with Unbounce.

I worked with a digital marketing agency last year who used Snazzy to generate hundreds of landing page headlines for A/B tests. Saved them days of creative back-and-forth.

Features

• Pre-built templates for websites, ads, and email copy
• One-click content generation
• Support for landing page copy
• Integration with Unbounce for optimized landing pages
• Multiple content formats for blogs, ads, and more

Pros

• Very easy to use, even for beginners
• Optimized for marketing and conversion
• Wide selection of templates
• Works seamlessly with Unbounce
• Fast content generation

Cons

• Limited customization compared to other tools
• Content quality may vary depending on niche
• Pricing may be restrictive for some users

Pricing

• Starter Plan: Free (Limited features and templates)
• Growth Plan: $25/month (Unlimited templates and basic AI features)
• Enterprise Plan: Custom pricing available for larger needs

Peppertype.ai 

Peppertype’s growing fast. It’s one of those AI tools I often recommend for smaller marketing teams who need content variety, but don’t want to break the bank.

I had a startup client use Peppertype to crank out weekly blog posts, social captions, email promos, even the occasional LinkedIn post. It covered a lot of ground.

Features

• AI-powered blog writing, ad copy, product descriptions, and more
• Customizable content tone and style
• Templates for various content formats
• Built-in grammar and spell check
• Supports multiple languages

Pros

• Fast and efficient content creation
• Great variety of content formats
• Easy to use, with customizable tone options
• Supports collaboration for teams
• Affordable for small and medium businesses

Cons

• Content may lack depth for technical topics
• Limited advanced SEO tools
• May require some manual editing for certain niches

Pricing

• Personal Plan: $35/month (50,000 words)
• Team Plan: $199/month (5 users, 500,000 words)
• Custom pricing available for enterprise users

CopySmith

I’ll be blunt—Copysmith is built for scale. If you’re an eCommerce store drowning in product pages, this tool’s a lifesaver.

One of my larger retail clients (homewares niche) used Copysmith to write product descriptions across 15,000 SKUs. What would’ve taken 6 months got knocked over in weeks.

Key features:

• Ad copy, product descriptions, email & social content

• Bulk content generation for product descriptions

• Integrations with e-commerce platforms like Shopify
• Content optimization for conversions
• Collaboration features for teams

Pros

• Designed for marketing and e-commerce copy
• Fast content generation, especially for bulk tasks
• Supports multiple content formats
• Good integrations with platforms like Shopify
• Scalable for teams

Cons

• Can be expensive for smaller businesses
• Some content may require fine-tuning for accuracy
• Limited advanced features for technical writing

Pricing

• Starter Plan: $19/month (50 credits)
• Professional Plan: $59/month (400 credits)
• Enterprise Plan: Custom pricing based on requirements

Wrap Up

The best AI copywriting tools aren’t here to replace your copywriters. They’re here to supercharge them. Save time, brainstorm faster, and give your team a solid first draft to work from.

If you’re serious about levelling up your website copy, test a few of these out. You’ll quickly figure out which one fits your style, budget, and workload.