We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Hidden Benefits of Custom eCommerce Development for Small Businesses
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Account-Based Marketing Tactics That Work for eCommerce Businesses
Account-Based Marketing, or ABM, has always been talked about in the B2B world. Big contracts, long sales cycles, all that. But here’s the thing—it works in eCommerce too. Not every…
Is AI Content Generation a Threat to Creativity? Exploring the Pros and Cons
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What is OSA and How to Deal With It for Your Website
A website is usually the first handshake a business has with a customer. People land on it, and within a few seconds, they decide. Stay, click around, maybe buy something……
Why a Website Redesign Is Crucial for Keeping Your Site Competitive
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Why Web Design Branding Is Crucial for Building Business Identity Online
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Why Doing a Web Design Audit Could Save You Tons of Money
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Construction Web Design Templates vs Custom: Which Is More Ideal for Growing Businesses?
Building a website for a construction business isn’t just a checkbox task. It’s the shopfront that most people will see before they ever pick up the phone. And that first…
