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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Hidden Benefits of Custom eCommerce Development for Small Businesses

Irwin Hau | eCommerce Web Design

Small businesses are scrappy by nature. Most don’t have piles of cash to throw at tech, so grabbing a pre-built online store seems like the smart move. And sure, it…

How to Choose the Right Web Design and Development Partner for Your Business

Irwin Hau | Web Design

Your website is the first impression most people will ever have of your brand. If it looks dated or clunky, visitors bounce. If it feels smooth and trustworthy, they stick…

Are Professional Web Design Services Worth the Investment?

Irwin Hau | Web Design

These days, a website is more than a digital business card. It’s often the first thing people see, the main sales pitch, and the marketing hub rolled into one. Yet…

Top Benefits of Using an AI Chatbot for WordPress Sites

Irwin Hau | AI

WordPress runs nearly half the internet – 43% of sites to be exact. That’s huge. It also means the competition is fierce. Having a pretty design is nice, but it…

8 Benefits of Investing in Custom WordPress Development Services

Irwin Hau | WordPress

Most people know WordPress. It’s everywhere—running over 43% of all websites right now. And for good reason. It’s easy to start, flexible, and comes loaded with themes and plugins. But…

Will Cookie-Less Marketing Kill eCommerce Retargeting?

Irwin Hau | User Experience

The digital ad world is in the middle of a big shift. Privacy rules are tightening, browsers are phasing out third-party cookies, and eCommerce brands are left wondering: does this…

Hidden Pitfalls of Cheap eCommerce Templates

Irwin Hau | eCommerce Web Design

Starting an online store feels exciting. There’s energy, ideas, and probably a bit of pressure to get things moving quickly. And the first big decision? What the site will actually…

Account-Based Marketing Tactics That Work for eCommerce Businesses

Irwin Hau | Digital Marketing

Account-Based Marketing, or ABM, has always been talked about in the B2B world. Big contracts, long sales cycles, all that. But here’s the thing—it works in eCommerce too. Not every…

Is AI Content Generation a Threat to Creativity? Exploring the Pros and Cons

Irwin Hau | AI

AI has been the hot topic for a while now. Everywhere you look, writing, design, music, marketing, people are asking the same thing. Is this stuff helping us be more…

Why Your Hotel Needs a Mobile-First Website: Key Insights for the Travel Industry

Irwin Hau | Web Design

Most guests aren’t sitting at a desk when they book a room anymore. They’re on their phones, maybe at the airport, maybe waiting for an Uber.  If your hotel’s site…

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