We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Why Wholesale Web Design is the Secret to Scaling Your Business
A great-looking website is nice to have. But if it doesn’t perform, it’s just digital window dressing. And that’s where too many businesses get stuck. The homepage might look slick….
5 Auto Repair Web Design Features You Should Have to Build Trust and Convert
When someone’s car breaks down, they’re not standing on the side of the road flipping through a phone book. They’re searching online fast. That moment? It’s make or break. If…
Impact of Professional Moving Company Web Design on Your Business
People don’t trust just anyone with their stuff. Moving is stressful enough. So when someone’s searching for a moving company online, they’re not just clicking the first name that pops…
Manufacturing Web Design Agency: What to Look for and Why It Matters
Your factory floor might run like clockwork. Your machines might hum with precision. But if your website feels like it’s stuck in 2008, chances are, prospects won’t stick around long…
Consumer Packaged Goods Web Design: What Actually Gets People to Convert
Just having a pretty website isn’t cutting it anymore. Especially not in the consumer packaged goods world. Every product’s got competition, and every shopper’s got options. If a website doesn’t…
How a Crypto Web Design Agency Can Help You Stand Out in the Blockchain Industry
The crypto space is noisy. Every week, another dozen projects launch—many of them vanish just as fast. Users? They’re overwhelmed, a little suspicious, and quick to bounce at the first…
Web Design for Recruitment Agencies: Key Trends to Watch Out for in 2025
These days, your website is the first impression. Doesn’t matter if it’s a client, a job seeker, or someone just having a quick look; they’ll almost always hit the site…
Why Enterprise Web Development is Essential for Your Growing Business
When a business starts to scale, the old website usually can’t keep up. What worked when you had a handful of products or a local audience quickly starts to creak…
Is Your Window Cleaning Web Design Clean and Clear? Learn to Win More Customers and Conversions
When someone clicks through to a window cleaning site, they’re not there for long. They’re looking for a few things fast—what you do, where you do it, and whether you…
How a Good Web Design Services Can Boost Your Political Marketing Strategies
There’s a mistake political campaigns keep making—they treat their websites like digital flyers. Static. Basic. Just a summary of who they are and what they stand for. But a political…
