We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
What is OSA and How to Deal With It for Your Website
A website is usually the first handshake a business has with a customer. People land on it, and within a few seconds, they decide. Stay, click around, maybe buy something……
Why a Website Redesign Is Crucial for Keeping Your Site Competitive
A website is the first stop for most customers. That first click, that first scroll—it sets the tone. People don’t wait around either. Within seconds they decide if they trust…
Role of Web Design Branding in Building Trust with Your Audience
People judge fast online. A site loads, and within a blink they’ve already decided if they trust the brand or not. That gut call usually comes down to design. It’s…
Essential Features Every Cleaning Company Website Must Have to Convert Visitors
For most cleaning businesses, the website isn’t just some fancy digital brochure. It’s often the very first impression a customer gets before they even pick up the phone. If it…
Bad Web Page Design Mistakes That Cost You Clients
First impressions online? Brutal. Someone hits your site, and in maybe three seconds they’re already judging whether to stick around. If it feels clunky or messy, they’re gone. And odds…
Why Web Design Branding Is Crucial for Building Business Identity Online
These days, just putting a website out there isn’t enough. Scroll through a handful of sites and you’ll notice—most of them feel the same. When that happens, businesses blur together…
Why Doing a Web Design Audit Could Save You Tons of Money
A website is usually the first thing people see from a business. It’s the digital front door. If that door sticks, squeaks, or won’t open fast enough, visitors leave. Simple…
Construction Web Design Templates vs Custom: Which Is More Ideal for Growing Businesses?
Building a website for a construction business isn’t just a checkbox task. It’s the shopfront that most people will see before they ever pick up the phone. And that first…
Are Minimalist WordPress Blog Themes Worth It?
Minimalist WordPress themes are everywhere right now. Clean design, quick setup, no frills. For a small business or a startup, they’re almost too tempting—you get a site online fast without…
How Branding and Web Design Go Hand in Hand for Business Success
Think about the brands everyone knows—Apple, Nike, Starbucks. People don’t just recall the product. They remember the colors, the look, the way everything feels like it belongs together. That’s branding….
