We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Consumer Packaged Goods Web Design: What Actually Gets People to Convert
Just having a pretty website isn’t cutting it anymore. Especially not in the consumer packaged goods world. Every product’s got competition, and every shopper’s got options. If a website doesn’t…
How a Crypto Web Design Agency Can Help You Stand Out in the Blockchain Industry
The crypto space is noisy. Every week, another dozen projects launch—many of them vanish just as fast. Users? They’re overwhelmed, a little suspicious, and quick to bounce at the first…
Web Design for Recruitment Agencies: Key Trends to Watch Out for in 2025
These days, your website is the first impression. Doesn’t matter if it’s a client, a job seeker, or someone just having a quick look; they’ll almost always hit the site…
Why Enterprise Web Development is Essential for Your Growing Business
When a business starts to scale, the old website usually can’t keep up. What worked when you had a handful of products or a local audience quickly starts to creak…
Is Your Window Cleaning Web Design Clean and Clear? Learn to Win More Customers and Conversions
When someone clicks through to a window cleaning site, they’re not there for long. They’re looking for a few things fast—what you do, where you do it, and whether you…
Web Design Company Franchise Models: How They Work and Who They Serve
Every business needs a solid online presence these days. But not just any website. It’s got to load fast, look good, work flawlessly, and—most importantly—convert. With 72% of small businesses…
How a Good Web Design Services Can Boost Your Political Marketing Strategies
There’s a mistake political campaigns keep making—they treat their websites like digital flyers. Static. Basic. Just a summary of who they are and what they stand for. But a political…
How to Choose a Web Designer
Getting a website designed isn’t just about making something that looks good. It’s a business decision. One that can either move the needle… or just sit there gathering digital dust….
WordPress Outsourcing Services: White Label vs. Traditional Agency Set-Up
There’s a lot of noise in the digital space right now. More tools, tighter deadlines, clients expecting five-star design with two-star budgets. So if you’re running a business or agency,…
Does Web Design on a Budget Compromise Your Business Growth?
Web design often feels like one of those big-ticket expenses that small businesses try to push to the side. Understandably so. When every dollar counts, dropping thousands on a website…
