We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
5 Reasons to Hire a Web Development Business (and Why It is Better than DIY Websites)
These days, a website isn’t just a “nice to have.” It’s your storefront, your pitch deck, and in many cases, the make-or-break moment for a customer. And yes, those DIY…
Conversion Rate Optimisation in Web Development and Design: What You Need to Know
Traffic is only half the battle. Sure, a flood of visitors might look great on your analytics dashboard. But if no one’s buying, signing up, or doing much of anything—what’s…
Appliance Repair Web Design: Essential Elements for a Winning Website
When someone’s oven breaks or the fridge stops working, there’s no time for a clunky website. People want help—quickly. And if the appliance repair website doesn’t make that easy, those…
Local vs Offshore Web Development: Which is Better for Australian Businesses?
You’re building (or rebuilding) a website. Maybe it’s for your new e-commerce store. Maybe you’re modernising your outdated service site. Either way—you’re at the same fork in the road nearly…
What Makes The Best Web Design Agency in Australia?
After 16 years of running our web design agency, meeting over 450 business owners, analysing more than 60,000 websites, and earning 80+ awards and mentions since 2009 — we’ve seen…
Bespoke WordPress Development: Why It Beats Off-the-Shelf Themes
WordPress makes it way too easy to grab a shiny theme, tweak a few settings, and hit publish. It feels quick, clean, and done. But that shortcut often leads straight…
Sustainable Web Design Practices to Reduce Carbon Footprint
Most folks don’t think of websites as having a physical impact. It’s all clicks and scrolls on a screen. But behind every page load, video stream, and image download, servers…
Ways to Boost Web Conversions with Secure Payment Systems
Online payments can become a huge liability if not handled properly by ecommerce stores. One data breach or suspicious transaction can damage your brand’s credibility overnight. But here’s the good…
Visual Design Builds Trust and Boosts Website Revenue
Trust is the backbone of every online interaction. If you’re after more conversions, building trust through your website’s design isn’t optional — it’s essential. But here’s the thing: it’s not…
Why Your Personal Website Needs to Speak Directly to Your Users
Your competitors are only a click away. Thus, your personal website has mere seconds to make a meaningful impression. And here’s the truth: if your website is focused only on…
