We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Why Does Your WordPress Landing Page Fail to Engage Repeat Customers?
Landing pages are the lifeblood of online conversions. But while most brands spend time optimising them for new visitors, they often forget a critical audience – repeat customers. If you’ve…
How Improving Product Landing Page Accessibility Can Help You Reach More Customers
Your product landing page is way more than just a pretty face online. This is where people decide if they stick around, look at what you offer, or just leave….
Why Is a Generic Shopping Experience Driving Customers Away?
If you’re selling online, you’ve probably noticed the game’s changed. Shoppers expect way more personalisation than a decade ago — and honestly, it’s no surprise. Platforms like Amazon, Netflix, even…
What’s Causing a Drop in Your Average Order Value?
Ever notice your Average Order Value (AOV) slipping away, but can’t quite put your finger on why? You’re not alone. This sneaky little metric quietly eats into your profits if…
What is the Primary Reason Customers Give for Not Returning to a Business?
You know how much sweat and time goes into landing a new customer. But what’s often forgotten is keeping them coming back. Losing a customer isn’t just missing one sale…
Why Aren’t Customers Clicking the ‘Buy Now’ Button?
Customers hesitating to complete their purchases is a common concern for almost all businesses. They spend time browsing your website (and even like your product), but when it comes to…
Why Are Hot Leads Reaching Out But Never Following Through?
If you’ve ever had a lead come knocking, all excited and ready to buy, only to vanish into thin air, you’re in good company. It’s frustrating as hell. You’ve had…
Why Are Newer Local Small Businesses Beating You in Sales?
Been running your business the same way for years? You might’ve noticed some fresh local businesses—small but hungry—starting to steal your customers. Let’s break down why these new players are…
How to Persuade People to Buy from Your Online Store?
A good website doesn’t just look nice—it works smoothly. Navigation should be simple, menus clear, and everything easy to find. People don’t want to hunt around or get stuck clicking…
How Do You Fix an Online Sales Funnel That’s Leaking Leads?
Every business owner knows leads keep the sales engine running. But what if those leads are slipping away? A sales funnel with leaks is like water dripping out of a…
