We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
How to Establish Credibility and Increase Customer Trust Online?
You might have an awesome product or service, but if your website isn’t pulling its weight, you could be losing customers without even knowing it. These days, building credibility online…
Why Are Your Competitors Getting More Inbound Leads While Your Website Struggles?
Wondering why your competitors are getting all the leads while your website feels empty? You’ve put in the work—built the site, added content, done some SEO—but the leads just aren’t…
Why Are You Getting Traffic But No Sales?
So, your website’s getting visitors—but the sales just aren’t coming in. You’re definitely not alone there. Loads of businesses face the same headache: good traffic, zero conversions. You’ve done the…
How to Improve Lead Qualification and Avoid Wasting Time on Unqualified Prospects?
Let’s be real—chasing the wrong leads sucks up time, drains your team, and messes with your targets. I’ve been in this game for 20 years, and one thing I see…
How to Generate Leads in Digital Marketing Without Overspending on Ads?
Look, I’ve seen this happen way too often—businesses pour thousands into paid ads and… crickets. No clicks, no conversions, just a slowly burning hole in the budget. It’s frustrating. But…
Why Is A High Bounce Back Rate A Negative Signal Of A Webpage’s Quality?
You’ve spent all this time (and money) getting people to visit your website. Great. But then—nothing. They land. They leave. No clicks. No scrolls. No conversions. That’s your bounce rate…
How To Increase Sales On Your Ecommerce Website?
Look, eCommerce is booming—2024 is set to hit over $6.3 trillion in sales worldwide. But here’s the thing: lots of online stores still struggle to turn browsers into buyers. Just…
Are You Losing Revenue By Not Investing On UI/UX Design And Development Services?
You might not realise it, but a sloppy user interface or clunky user experience could be quietly chipping away at your profits. Honestly, plenty of businesses think their website is…
Which Challenges Occur Due To Customers In Sales?
Sales is a tricky beast. You can have the best team, the slickest pitch, and a killer product — but at the end of the day, how customers act still…
Why Aren’t Your Customer Acquisition Campaigns Delivering The Results You Need?
Growing your business means bringing in new customers. Whether you’re just starting out or you’ve been around for ages, your success pretty much hinges on how well you can attract…
