We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
What’s Causing Your Customer Acquisition And Retention Efforts to Be Ineffective?
Look, if you’re running a business today, customer acquisition and retention aren’t just buzzwords—they’re the lifeblood of your growth. But here’s the thing: a lot of companies miss the mark…
Why Your Business Fail In Converting Website Visitors To Sales?
Every visitor who leaves your site without acting is a missed chance to grow your business and boost sales. Traffic is great, but what really counts is getting people to…
Why Your Digital Marketing Campaigns Do Not Always Translate Into Sales?
Look, if you’re like most business owners I’ve worked with over the last 20 years, you’re spending good money on digital marketing — ads, SEO, social media — hoping it’ll…
What Causes Your Customer Acquisition Funnel to Underperform?
If you’re wondering why your customer acquisition funnel isn’t delivering, you’re definitely not alone. Plenty of businesses reach that frustrating stage where leads show up but just don’t convert, and…
What Are the Key Web Design Elements That Impact Sales Conversion?
No matter how brilliant your product is, if your website’s a pain to use, visitors will bail fast. I’ve seen it plenty of times—potential customers showing up excited but leaving…
What Do Website Designers for Small Business Near Me Do?
If you run a small business, you’ve probably heard it a million times: “You need a website.” But after that, what? How do you turn that vague idea into something…
Why 90% of Your Unique Website Visitors Never Convert to Sales?
Ever wonder why you’re getting decent traffic but hardly any sales? It’s one of the most common headaches businesses face. You put in the time, the money, the marketing push—and…
How Do I Choose the Right Web Design Company Near Me?
Ever wonder why some businesses have websites that not only look great but also seem to pull in leads like clockwork? It’s not magic. It comes down to picking the…
Is it Better to Use a Custom WordPress Website Design or Template?
WordPress runs about half the websites on the internet — yeah, it’s that big. If you’re a business owner wanting to get online, you’ve basically got two main paths: build…
How Can a Web Design Agency Near Me Fix Website Sales Funnel Issues?
Look, I see it all the time. Businesses pour loads of cash and effort into getting traffic to their websites—but then the sales just don’t come. Visitors show up, poke…
