We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Why You Need to Plan Your eCommerce Clothing Website Before Getting It Built?
The online clothing market is booming, and honestly, just having a website won’t cut it anymore. You need something that stands out and feels right for your customers. But building…
How Much Does a Website Redesign Cost?
Let’s be honest — talking about website redesign costs can feel like opening a can of worms. One minute you’re thinking, “We just need a fresh look”, and the next…
Why is Focal Point Essential to a Design?
Ever notice what grabs your attention first when you land on a website? That exact spot — that’s the focal point. And whether you’re selling shoes or offering legal advice,…
What Principle of Design Uses Noticeably Different Elements to Create Interest?
Ever land on a website and instantly feel like, yep, this is the one? Then click onto another and you’re bored out of your mind? Happens all the time. And…
Which Of The Following Does A Secure Website Use To Safeguard Transmitted Information?
You hear about data breaches all the time. Honestly, the numbers are insane. In 2024 alone, we’re looking at global costs crossing the $5 trillion mark. It’s not just the…
Is Shopify Legit?
So you’re thinking about opening an online store. You’ve probably heard Shopify’s name thrown around more than once. No surprise — it’s one of the biggest players in the eCommerce…
Why is Proportion Important in a Design?
Let me be straight with you: proportion is one of those sneaky design elements that either makes a site feel polished… or like it was cobbled together over a weekend….
How Long Does It Take to Learn Javascript?
You’re thinking about learning JavaScript? Smart move. It’s everywhere—websites, apps, games, even bits of AI work. I’ve seen people turn entire careers around just by getting decent at it. But…
7 Valentine Design Inspirations to Try on Your WordPress Website
Valentine’s Day sneaks up on all of us. Before you know it, couples are hunting for last-minute gifts and you’ve got a website that still looks like it’s stuck in…
Which Of These Criteria Would Be Important To Consider When Choosing A Programming Language?
Starting a new web project? Yeah—it always kicks off with that one big question: what programming language should you use? I’ve seen this decision trip up plenty of teams over…
