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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Which Of The Following Is Not True About Graphic Design?

Irwin Hau | Web Design

Graphic design’s everywhere. You’re looking at it right now. It’s on your phone, your cereal box, your Netflix home screen. You can’t really escape it. And because it’s so visible,…

How to Whitelist a Website?

Irwin Hau | WordPress

Let’s be real. The internet is a bit of a wild west these days. Malware’s getting smarter. Hackers are always finding new ways in. I’ve been in the trenches of…

What Programming Language Is WordPress Primarily Built With?

Irwin Hau | Web Development

WordPress is huge. I mean, really huge. It powers over 40% of all websites. Personal blogs. Corporate giants. Online stores pulling in six figures a month. You name it. But…

What Does A B2C Website Use To Track The Items You Select On The Website?

Irwin Hau | Digital Marketing

Ever feel like online stores know you just a little too well? Like, you leave something sitting in your cart for a few days and suddenly — bam — there’s…

What Is Website Tinting?

Irwin Hau | Web Design

Ever heard of website tinting? It is not surprising if you haven’t. After all, it is relatively new yet its has been extremely popular design feature that many websites are…

5 Types of Generative AI that Every Small Business Should Know

Irwin Hau | Digital Marketing

Artificial intelligence, especially generative AI, has been a major part of almost businesses today. It has become a part not just of content creation but also of creating marketing materials,…

The Ultimate UX Checklist: Ways to Ensuring A Seamless User Experience

Irwin Hau | Web Design

There is no standard way to create a fully functional website. No matter what industry a business is in, it will always vary based on the target market and the…

Web Design Statistics 2024 – Latest Website Statistics [UPDATED]

Irwin Hau | Web Design

As director of a specialist website design & development agency for the last 12 years, we’ve definitely seen the website statistics which show momentous growth of digital, from conception to…

Web Design Agency Learnings From Designing Manufacturers/Construction Industry Websites From The Last 14+ Years

Irwin Hau | Web Design

For the last 14+ years, we’ve worked with a range of manufacturing/industrial B2B companies, from businesses that have been running for a couple of years to multi-generational family businesses that…

Top 5 Ways To Track Your Leads From Your Website

Irwin Hau | Conversion Rate Optimisation

Why Smart Business Owners Track Their Leads Keeping track of your leads is essential for any business. It is firstly interesting, to see how your customers are entering your sales…

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