Conversion Rate Optimisation

If your website looks “fine” but isn’t performing, you’re not alone. Chromatix, a web design agency in Melbourne, has worked with hundreds of small businesses that come to us with…

Modern shoppers have grown accustomed to a new level of personalisation — and it’s changing the game. Platforms like Amazon, Netflix, Spotify, and even food delivery apps have raised the…

So, you’re getting traffic to your website. People are landing on your product pages, browsing your items but not buying. Frustrating, isn’t it? You’re not the only one. A lot…

No matter the type of website you run, whether it’s for selling products, offering services, or generating leads, driving conversions is the key to success. But it’s not always easy…

“Why are my competitors attracting more inbound leads while my website seems to be struggling?”  This is just one of the many questions a business owner ask. Yes, you’ve put…

As a business owner, you’ve likely put in plenty of effort to drive traffic to your website. Whether it’s through SEO, social media, or paid ads, getting people to visit…

If you’re struggling with low conversion rates, it might not be a reflection of your product or service—but rather the way you’re selling it. Many sales teams unknowingly fall into…

Web analytics is generally the process of tracking user behaviour on your website. This data undergoes analysis and reporting to develop strategies for a better user experience. It’s then used…

As director of a specialist website design & development agency for the last 12 years, we’ve definitely seen the website statistics which show momentous growth of digital, from conception to…

Why Smart Business Owners Track Their Leads Keeping track of your leads is essential for any business. It is firstly interesting, to see how your customers are entering your sales…