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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Conversion Rate Optimisation

Why Your Personal Website Needs to Speak Directly to Your Users

Irwin Hau | Web Design

Your competitors are only a click away. Thus, your personal website has mere seconds to make a meaningful impression.  And here’s the truth: if your website is focused only on…

Call to Actions – How to use them effectively

Irwin Hau | Conversion Rate Optimisation

Call to Actions, or CTAs for short, are probably one of the most underrated yet crucial parts of your website or any marketing material. It’s that little nudge—like a button…

Why Your Web Copy Isn’t Converting (And How to Fix It)

Chromatix | Conversion Rate Optimisation

So you’ve got a great website. Maybe you’ve thrown some money at SEO, ads, even social campaigns. But the conversions? Still flat. Visitors show up, then bounce without doing anything….

Why Great SEO Leads Don’t Convert When UX Falls Short

Julian Chan | Conversion Rate Optimisation

You’ve done everything right on the SEO front. Keywords nailed. Blog posts bringing in steady traffic. Your pages are sitting comfortably on Google’s first page. Yet, those leads? They’re barely…

Why Slow Website Load Times is the #1 Conversion Killer?

Joseph Cheok | Conversion Rate Optimisation

What if I told you just a one-second delay in your website loading could drop your conversion rate by 7%? That’s not just a tiny blip—it’s real money walking out…

How Do You Fix a High Website Exit Rate?

Irwin Hau | Conversion Rate Optimisation

You ever notice how some visitors just bounce off your site without doing anything? It’s super common, but if it’s happening a lot on important pages, that’s when you should…

What Small Business Web Design Changes Could Improve Your Conversion Rates?

Chromatix | Conversion Rate Optimisation

If your website looks “fine” but isn’t performing, you’re not alone. Chromatix, a web design agency in Melbourne, has worked with hundreds of small businesses that come to us with…

Why Is a Generic Shopping Experience Driving Customers Away?

Irwin Hau | Digital Marketing

If you’re selling online, you’ve probably noticed the game’s changed. Shoppers expect way more personalisation than a decade ago — and honestly, it’s no surprise. Platforms like Amazon, Netflix, even…

Why are Your Product Pages Not Converting as They Should?

Chromatix | Conversion Rate Optimisation

So, you’re getting traffic to your website. People are landing on your product pages, browsing your items but not buying. Frustrating, isn’t it? You’re not the only one. A lot…

How Can You Optimise Your Converting Website To Drive More Conversions?

Julian Chan | Conversion Rate Optimisation

No matter the type of website you run, whether it’s for selling products, offering services, or generating leads, driving conversions is the key to success. But it’s not always easy…

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