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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Web Development

How to Find a Reliable WooCommerce Developer in Melbourne

Chromatix | eCommerce Web Design

Finding a good WooCommerce developer in Melbourne? Well, that’s easy. The real challenge? Finding someone reliable. Someone who doesn’t disappear when the deadline’s tight or things go sideways. And that’s…

Conversion Rate Optimisation in Web Development and Design: What You Need to Know

Irwin Hau | Web Development

Traffic is only half the battle. Sure, a flood of visitors might look great on your analytics dashboard. But if no one’s buying, signing up, or doing much of anything—what’s…

Why You Should Compare Website Builders Offering Design System Implementation Capabilities Before You Build

Julian Chan | Web Development

Picking a website builder isn’t just about dragging blocks around a screen anymore. It’s about making decisions that’ll either save a ton of time down the line—or bury the team…

Local vs Offshore Web Development: Which is Better for Australian Businesses?

Irwin Hau | Web Development

You’re building (or rebuilding) a website. Maybe it’s for your new e-commerce store. Maybe you’re modernising your outdated service site. Either way—you’re at the same fork in the road nearly…

Custom Web Development Over WordPress or Bootstrap: Which Is Worth It?

Joseph Cheok | WordPress

Deciding how to build a website isn’t always straightforward. There’s WordPress, which is fast and flexible (until it’s not). Bootstrap, a front-end tool that developers love. And then there’s full-blown…

Bespoke WordPress Development: Why It Beats Off-the-Shelf Themes

Chromatix | Web Development

WordPress makes it way too easy to grab a shiny theme, tweak a few settings, and hit publish. It feels quick, clean, and done. But that shortcut often leads straight…

Is Web Development Dying? Debunking the Myth in 2025

Chromatix | Web Development

Every few months, someone somewhere declares that web development is on its last legs. With AI tools getting smarter, drag-and-drop builders improving by the day, and low-code platforms taking off,…

Why a Clean Code Is Key to Faster Websites

Joseph Cheok | User Experience

We all know how annoying it is when a website takes ages to load. Google says 53% of people on mobile just quit after waiting 3 seconds. Crazy, right? But…

How External Resources Overload Website Performance

Joseph Cheok | Web Development

When you think about what’s slowing your website down, it’s usually the usual suspects—images, hosting, big files. But some of the biggest speed killers are actually hiding in plain sight,…

Website Performance Checklist

Joseph Cheok | Web Development

You probably already know people expect websites to load fast. But here’s the kicker: even a one-second delay can kill your conversions by up to 7%. That’s not just tech…

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