5 Types of Generative AI that Every Small Business Should Know

Artificial intelligence, especially generative AI, has been a major part of almost businesses today. It has become a part not just of content creation but also of creating marketing materials, designing products, and engaging customers.

If you are stuck developing unique marketing content or fresh product concepts for your site, using the right type of generative AI can help you find what you need. Read on as we discuss the five types of generative AI you should consider integrating into your strategy to enhance your website content.

Text Generation

AI’s not just about words anymore. You can generate images, too — from realistic product mockups to social media graphics.

You type in a description (“modern café with outdoor seating, sunny afternoon”) and boom — it creates a pretty convincing image. Now, full disclosure, sometimes the hands look weird, or someone’s got three eyes. But for prototypes and marketing drafts? Brilliant.

Use Cases for Small Businesses:

Small businesses can use text generation to create content quickly and efficiently. It can also assist in drafting customer support responses, promoting better customer communication even without hands-on monitoring.

Tools and Platforms:

• OpenAI (ChatGPT)
• Jasper AI
• Writesonic
• Copy.ai
• CopySmith
• Rytr
• HyperWrite

Image Generation

Image generation works a bit differently. Instead of words, the AI builds visuals — either starting from nothing or from whatever description you give it. You might type in something like “modern office with natural lighting and plants” and it’ll whip up an image that fits. The tech behind it? Massive data sets of photos, patterns, shapes — all crunched by machine learning models to figure out what looks natural, what doesn’t, and how to combine things in a way that works.

Use Cases for Small Businesses:

You can use image generation to create custom visuals for marketing campaigns, social media, and branding. However, take note that there are instances where the generated images were far from realistic or natural. As a result, some businesses only use it for assistance with prototyping to reduce design turnaround times.

Tools and Platforms:

• DALL·E
• MidJourney
• DeepAI
• RunwayML
• Artbreeder
• Canva (with AI features)

Audio Generation

Not everyone can afford a voice actor or a recording studio. That’s where AI audio generation comes in.

It can generate:

• Voiceovers for explainer videos

• Podcast intros

• Background music for marketing videos

• Phone system messages

Use Cases for Small Businesses:

Businesses in the entertainment or media industry can greatly benefit from it to create custom audio tracks. They can also use it to produce professional voiceovers for video content, podcasts, and advertisements without a voice actor.

Tools and Platforms:

• Resemble AI
• Murf AI
• Lovo AI
• Play.ht

Video Generation

Video generation involves creating video content using AI. It combines generated images, audio, and text to produce videos from descriptive text prompts. These tools leverage deep learning algorithms to animate visuals or create realistic video effects, with the goal of speeding up video creation.

Here are some video content ideas you can create using generative AI:

• Promotional videos
• Explainer videos
• Product demos

Use Cases for Small Businesses:

It is ideal for creating engaging content for social media or websites. Businesses can also use video generation for personalized marketing campaigns, targeting different customer segments with customized messaging.

Tools and Platforms:

• Synthesia
• Pictory
• InVideo
• Lumen5
• DeepBrain AI

Code Generation

Code generation refers to the process where AI assists in writing or automating code based on user prompts. It also uses machine learning models that are trained on code repositories. This means that these tools are heavily focused on generating clean and functional code, specifically for website creation and software development.

Use Cases for Small Businesses

These tools can seriously speed things up. You don’t need to be a full-time developer to get things moving — even non-tech business owners can piece together simple features without breaking the bank. Great for prototyping, quick fixes, and testing out code before handing it off to a proper developer.  For example, an insurance software development provider.

Tools and Platforms:

• GitHub Copilot
• OpenAI Codex
• Replit Ghostwriter
• Tabnine
• DeepCode
• Kite

Conclusion

You don’t need to be a tech expert to start using generative AI. Since these tools are now more accessible, they can give small business owners the advantage to create better content, visuals, and code.

As more and more businesses adopt AI, leveraging these tools have become a necessity to support any business goals. Investing in these tools can scale your efforts easily and secure your standing in a congested online space.