How Improving Product Landing Page Accessibility Can Help You Reach More Customers

Your product landing page is one of the most important tools for connecting with potential customers. It’s where users decide whether to engage with your brand, learn about your products, or make a purchase. But in order to truly connect with a diverse audience, your landing page needs to be accessible to all – regardless of their abilities.

Read on as we break down the importance of product landing page accessibility and how it helps you reach more customers, drive conversions, and enhance your brand’s reputation.

What is Web Accessibility?

Web accessibility means designing and developing web pages that are usable by all people. Particularly, those with disabilities. Disabilities can range from visual and hearing impairments to motor limitations and cognitive challenges. Accessibility ensures that all users, regardless of their ability, can access and interact with your website’s content and features.

Keep in mind that accessibility is not just about meeting legal requirements or avoiding lawsuits. It’s about being inclusive and giving everyone an equal opportunity to interact with your product or service. 

There are also guidelines such as the Web Content Accessibility Guidelines (WCAG) and regulations from Americans with Disabilities Act (ADA) that help businesses ensure their digital content is accessible.

Why Accessibility Matters for Product Landing Pages

1) Inclusive User Experience

When you make your landing page accessible, you’re offering an inclusive experience to a broader audience. Many users rely on assistive technologies like screen readers, voice commands, or specialized keyboards to navigate the web. Providing an accessible landing page ensure these users can interact with your content in a meaningful way.

For example, consider a person who is visually impaired and uses a screen reader to browse the web. If your images include descriptive alt text and the layout is well-structured, the screen reader can describe the content. As a result, it allows the user to engage fully with your page and access key information with no issues.

2) Expanding Your Customer Base

Web accessibility opens doors to new markets, including people with disabilities, elderly individuals, and users with temporary impairments (such as a broken arm). 

According to the World Health Organization, over 1 billion people worldwide have some form of disability. By ignoring accessibility, you are potentially excluding a significant portion of your audience.

3) Legal and Compliance Considerations

In some regions, making your website accessible is not just a good practice, it’s a legal requirement. The ADA in the United States, for example, mandates that public websites be accessible to people with disabilities. Failing to comply with these regulations could expose your business to legal challenges.

4) SEO and Ranking Improvements

Accessibility and SEO also go hand-in-hand. Search engines like Google favor websites that are well-structured and accessible.

Many accessibility improvements, such as adding alt text to images and ensuring a logical content structure, also improve your site’s search engine rankings. This can lead to higher visibility and more traffic.

Key Accessibility Features for Product Landing Pages

Here are some important accessibility features that can make a difference:

1) Text Alternatives (Alt Text) for Images

Images play a significant role in product landing pages, but users with visual impairments rely on alt text to understand what the images represent. Adding descriptive alt text helps screen readers convey the image content to users.

2) Keyboard Navigation

Ensure your landing page is fully navigable with just a keyboard. This feature benefits users with motor impairments and provides a smoother experience for anyone who prefers keyboard shortcuts.

3) Clear, Readable Typography

Good typography is crucial for readability. Your fonts should be easy to read by adjusting font size, line spacing, and contrast between text and background. For example, dark text on a light background is generally easier to read than light text on a dark background.

4) Color Contrast and Use

Many users have color vision deficiencies (like color blindness). To accommodate them, ensure that there is enough color contrast between text and background. Avoid relying on color alone to convey important information (e.g., red text for warnings) as it might be missed by some users.

5) Video Captions and Audio Descriptions

If your product landing page includes videos, consider adding captions for users with hearing impairments. In addition audio descriptions for visually impaired users can help them understand visual elements of a video. This allows more people to engage with your multimedia content.

6) Error Identification and Suggestions

Forms on landing pages are a common place for user frustration. Make sure your forms are accessible by providing clear error messages when something goes wrong. For example, if a user forgets to fill out a required field, an error message should appear with instructions on how to fix it.

7) Accessible Call-to-Action Buttons

Call-to-action (CTA) buttons are essential on product landing pages. Ensure these buttons are easy to find and clickable for all users, including those who use screen readers or keyboard navigation. Clear labels, visible placement, and appropriate ARIA roles help make CTAs accessible to everyone.

Benefits of Accessibility for Product Landing Pages

Improving accessibility on your product landing page doesn’t just benefit users with disabilities. It also offers advantages that can positively impact your business. Here are the key benefits:

• Accessibility increases traffic and conversions
• It boosts your brand’s reputation for social responsibility
• Accessible pages foster customer loyalty and repeat visits
• Mobile users enjoy a better, more engaging experience
• Accessibility gives you a competitive edge
• It expands your customer base by reaching users with disabilities
• Accessibility improves your site’s SEO and search visibility
• It helps ensure legal compliance and reduces lawsuit risks

How Can Chromatix Help Improve Accessibility on Product Landing Pages

Ensuring that your product landing pages are accessible is essential for reaching a wider audience and improving user experience. If you haven’t done this yet and not sure where to start, hiring a web design agency in Melbourne like Chromatix may be the right solution for you.

Chromatix can help improve accessibility on your landing pages by conducting detailed accessibility audits and implementing best practices tailored to your needs. We ensure your pages are fully accessible by adding alt text to images, improving color contrast, and optimizing navigation for keyboard and screen reader users.

By adhering to WCAG guidelines and using advanced accessibility tools, Chromatix makes sure your landing pages are compliant, user-friendly, and accessible to everyone, expanding your reach and improving conversions.

Conclusion

Remember, improving accessibility on your product landing pages is an opportunity to boost your business. By focusing on inclusivity, you’re ensuring that your website works for all users, no matter their abilities. 

Ready to make your landing page more accessible? Contact Chromatix today to get started on creating an inclusive and user-friendly experience for all visitors.