How Improving Product Landing Page Accessibility Can Help You Reach More Customers

Your product landing page is way more than just a pretty face online.

This is where people decide if they stick around, look at what you offer, or just leave. If your landing page isn’t accessible, you’re cutting off a chunk of customers without knowing it.

So why does accessibility matter? It helps you reach more people, sell more, and look good doing it.

What’s Web Accessibility?

It’s about making sure your site works for everyone—even people with disabilities. That covers vision, hearing, movement, and cognitive challenges.

It’s not just about legal requirements. It’s really about giving everyone a fair shot.

There are rules like the WCAG guidelines and laws like the ADA, but at the end of the day, it’s about building a site that’s easy to use for all kinds of people.

Why You Can’t Ignore It

Your landing page is your first chance to impress. If it’s not accessible, you’re losing customers without realising.

• Inclusive Experience: Lots of people rely on screen readers, voice commands, or other assistive tech. If your landing page works for them, they get the full experience—no frustration, no roadblocks.

• Bigger Audience: The World Health Organization says over a billion people globally have some kind of disability. Plus, there are older folks or even people with a broken arm who’ll appreciate an easier-to-use site.

• Legal Stuff: In some places, it’s not optional. Ignoring ADA rules isn’t smart; it could bring legal headaches your way.

• Better SEO: Search engines like Google love accessible sites. Things like descriptive image text and clear page structure help you rank higher.

For example, I worked with a retail client last year who revamped their landing page for accessibility. They added alt text, improved keyboard navigation, and boosted contrast. Not only did their site traffic increase by 15%, but sales jumped too. Look—this stuff works.

Accessibility Must-Haves for Your Product Landing Page

Here are some practical things to focus on:

• Alt Text for Images: People who can’t see your images rely on this to know what’s what. Skip it, and you’re basically invisible to them.

• Keyboard Navigation: Your whole page should be usable without a mouse. That helps people with motor disabilities and anyone who prefers shortcuts.

• Clear Typography: Easy-to-read fonts, decent size, good spacing, and strong contrast matter. Dark text on a light background usually does the trick.

• Color Contrast: Don’t rely on colour alone to share info. About 1 in 12 men have some form of colour blindness, so ensure warnings or instructions are clear in other ways too.

• Video Captions & Audio Descriptions: If you use videos, captions are a must for hearing-impaired users. Audio descriptions help folks who can’t see the visuals.

• Clear Error Messages: Forms can be a pain if you don’t say what’s wrong clearly. If someone misses a required field, tell them exactly what needs fixing.

• Accessible Call-to-Actions: Buttons should be obvious and easy to use for everyone, including those using screen readers or keyboards.

Why Accessibility Is Good for Business

Making your landing page accessible is not just about being nice—it pays off:

• More visitors and better conversions

• Stronger brand image for social responsibility

• Happier customers who keep coming back

• Easier experience on mobile devices

• A leg up on competitors

• Legal compliance, so fewer worries about lawsuits

• Better SEO and search visibility

How Chromatix Can Help You Get This Right

If all this sounds a bit overwhelming, don’t stress. That’s why you’ve got agencies like Chromatix.

We do deep accessibility audits on your landing pages and fix up the gaps. Things like adding alt text, tweaking colours, and making sure navigation works perfectly with keyboards and screen readers.

We follow WCAG guidelines to the letter and use some clever tools to test everything thoroughly. By the time we’re done, your site won’t just be easy for everyone to use—it’ll be set up to turn more visitors into customers.

Making your landing page accessible isn’t just about doing the right thing. It’s smart business sense. Ready to get started? Give Chromatix a shout and let’s get your site working better for everyone.