What are the Signs You Need an Ecommerce Website Redesign?

Your ecommerce website is both a store and a tool to make sales. This means it’s essential for your website to be functional and easy to use. 

Over time, though, websites can become outdated. When this happens, it’s important to notice the signs that your site needs a redesign. 

In this article, we’ll explain the main signs that your ecommerce website may need an update and how a redesign can help your business.

1) Outdated Website Design

The way your website looks plays an important role in how customers view your business. If your site looks old or outdated, people may not trust your brand. An old design can make your website seem less professional, and customers might leave to shop on a competitor’s more modern-looking site.

The visual appearance of your website matters. Design trends change, and if your site doesn’t keep up, it can start to look old-fashioned. 

For example, outdated colors, hard-to-read fonts, or old design elements can hurt your brand’s image. Another issue is that your website might not work well on mobile devices. 

More people now shop on their phones, so if your site isn’t mobile-friendly, you could lose a lot of potential customers. A redesign can help refresh your website’s design and make it look modern, attractive, and easy to use on all devices.

2) Slow Website Performance

Website speed is one of the most important factors in how well your site performs. If your website takes too long to load, customers will quickly get frustrated and leave. In fact, research shows that a slow website can cause people to abandon their shopping cart before completing their purchase.

Not only does a slow website make users unhappy, but it also hurts your website’s search engine ranking. Google, for example, gives priority to fast websites when ranking them in search results. Studies show that a one-second delay in page load time can reduce conversions by 7%.

So, if your site is slow, it could show up lower in search results, which means fewer people will find you. If your website has outdated code or plugins that slow it down, a redesign can help by making the site faster and more efficient.

3) Poor Mobile User Experience

More and more people are shopping on their mobile phones, so it’s important that your website provides a great experience on mobile devices. If your website is hard to use on a phone or tablet, you could be losing out on sales.

In 2024, mobile commerce accounts for over 67% of all ecommerce transactions, and this number is expected to keep rising. If your website doesn’t display well on mobile, it can frustrate visitors and drive them away. Common mobile problems include:

• Images that are too large or small
• Buttons that are hard to click
• Text that is difficult to read 

4) Difficult Navigation

How easy is it for customers to find what they are looking for on your website? If your website’s navigation is complicated, visitors may get frustrated and leave before they make a purchase.

A website should be easy to navigate, with clear menus and categories that help users quickly find products. A redesign can simplify your website’s structure and make it easier for visitors to find what they need. This will improve their overall experience and increase the chances that they will make a purchase.

5) Low Conversion Rates or High Cart Abandonment

Conversion rates are a key metric for ecommerce success. If your site isn’t converting visitors into customers, it may be time for a redesign. Low conversion rates are often a sign that the website is not effectively guiding customers through the purchasing process.

There are several reasons why your conversion rates might be low.

• Complex checkout processes
• Confusing calls to action (CTAs)
• Lack of trust signals (like SSL certificates or customer reviews) 

Moreover, cart abandonment is a common issue in ecommerce, with studies showing that nearly 70% of online shopping carts are abandoned. Getting a website redesign can resolve all these issues and reduce cart abandonment to improve conversion rates.

6) Outdated Technology or Platform Limitations

Technology changes quickly, and your ecommerce platform might not be able to keep up with the growing needs of your business. If your website is built on an old platform or outdated technology, it could be holding you back.

Older platforms often lack important features that modern businesses need, such as better analytics, integrations with third-party tools, or the ability to scale as your business grows. 

Moreover, using outdated technology can pose security risks. A redesign is a good opportunity to upgrade to a more powerful ecommerce platform that can support your business as it expands. This also helps keep your website secure and up to date with the latest technology.

7) Difficulty Managing Content or Products

If your website’s content management system (CMS) is hard to use, you may waste time trying to make changes. And if your product catalog is disorganized, it can make it difficult for customers to find what they are looking for. 

A redesign can improve your CMS and make it easier to update product details. This will organise your product catalog to make shopping more efficient for your customers.

8) SEO Performance Issues

Older websites often don’t use SEO best practices, such as using the right keywords, optimising product descriptions, or improving website structure. This can hurt your website’s ability to appear in search results. 

A redesign can give you the opportunity to improve your SEO by updating your content, optimising images, and ensuring that your website structure is search-engine friendly. This can help your site rank higher in search results and attract more visitors.

Conclusion

Your ecommerce website is an essential tool for your business. If you notice any of the signs we’ve discussed, it might be time for a redesign. A redesign can refresh your website’s design, improve its speed and performance, and make it easier for customers to use. 

If any of these signs sound familiar, consider taking the next step and investing in a website redesign. You don’t need to make your website too advanced but giving it a revamp can help you grow your business, attract more customers, and boost your sales.

How Chromatix Can Help?

At Chromatix, we specialise in creating customised WooCommerce websites that not only look great but also perform flawlessly. If you recognise any of the signs that your website needs a redesign, we’re here to help you take your online business to the next level.

Our team of web designers and developers works closely with you to understand your business goals and create a website that aligns with your brand.

If you’re ready to take your ecommerce website to the next level, Chromatix is here to help. Our goal is to deliver a website that not only meets your business needs but also helps you grow and succeed in the digital world. 

Contact us today to get started on your website redesign project.