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We help businesses stand out, so they significantly increase their chance of converting more leads

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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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How Long Does It Take to Learn Javascript?

Irwin Hau | Web Development

You’re thinking about learning JavaScript? Smart move. It’s everywhere—websites, apps, games, even bits of AI work. I’ve seen people turn entire careers around just by getting decent at it. But…

7 Valentine Design Inspirations to Try on Your WordPress Website

Irwin Hau | Web Design

Valentine’s Day sneaks up on all of us. Before you know it, couples are hunting for last-minute gifts and you’ve got a website that still looks like it’s stuck in…

Which Of These Criteria Would Be Important To Consider When Choosing A Programming Language?

Irwin Hau | Web Development

Starting a new web project? Yeah—it always kicks off with that one big question: what programming language should you use? I’ve seen this decision trip up plenty of teams over…

Which Of The Following Is Not True About Graphic Design?

Irwin Hau | Web Design

Graphic design’s everywhere. You’re looking at it right now. It’s on your phone, your cereal box, your Netflix home screen. You can’t really escape it. And because it’s so visible,…

How to Whitelist a Website?

Irwin Hau | WordPress

Let’s be real. The internet is a bit of a wild west these days. Malware’s getting smarter. Hackers are always finding new ways in. I’ve been in the trenches of…

What Programming Language Is WordPress Primarily Built With?

Irwin Hau | Web Development

WordPress is huge. I mean, really huge. It powers over 40% of all websites. Personal blogs. Corporate giants. Online stores pulling in six figures a month. You name it. But…

What Does A B2C Website Use To Track The Items You Select On The Website?

Irwin Hau | Digital Marketing

Ever feel like online stores know you just a little too well? Like, you leave something sitting in your cart for a few days and suddenly — bam — there’s…

What Is Website Tinting?

Irwin Hau | Web Design

Ever heard of website tinting? It is not surprising if you haven’t. After all, it is relatively new yet its has been extremely popular design feature that many websites are…

5 Types of Generative AI that Every Small Business Should Know

Irwin Hau | Digital Marketing

Artificial intelligence, especially generative AI, has been a major part of almost businesses today. It has become a part not just of content creation but also of creating marketing materials,…

The Ultimate UX Checklist: Ways to Ensuring A Seamless User Experience

Irwin Hau | Web Design

There is no standard way to create a fully functional website. No matter what industry a business is in, it will always vary based on the target market and the…

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