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We help businesses stand out, so they significantly increase their chance of converting more leads

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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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BMW Flash Projection

Irwin Hau | Creative Inspiration

Amazing idea executed by BMW, taking advertising to another level using a simple method I’m sure you are already aware of. This maybe one of those concepts that truly encapsulates…

Designer Scrabble

Irwin Hau | Creative Inspiration

A fresh look to a very classic board game. Not many people are excited about typography, which sparked designer Andrew Clifford Capener’s attempt to revive an old but loved game….

Logorama

Irwin Hau | Creative Inspiration

The winner of the 82nd Annual Academy Awards for best animated short film, Logorama is simply genius and cleverly creative. If you appreciate design and branding in any shape or…

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