8 hours with 15,000 pieces of Candy – Willy Wonka Poster

Willy Wonka Poster

“We’ve always been told that we shouldn’t play with our food.”

To mark the 50th anniversary of Roald Dahl’s deliciously delightful novel ‘Charlie and the Chocolate Factory’, online magazine Don’t Panic teamed up with Sam Mendes’ gigantic new stage musical to invite designers around the world to create a commemorative poster that would be used to celebrate the huge event.

Having been reinvented multiple times for stage and screen, not to mention littering everyday language with a host of new images and phrases, the competition was looking for a poster that would combine the the nostalgia nature of the characters that we have all come to know and love whilst bringing out the playful humour of the story, maintaining the brand of the production.

Like kids in a candy store, armed with over 20 extra-large boxes of Nerds, we channeled our inner Oompa-Loompa and pulled together a small team for this chewy challenge. We created a nostalgic icon of Willy Wonka, infused with a sweet modern twist. The final piece spanned an epic 1.5 metre high x 1 metre wide! With 8 hours and over 15,000 pieces of painstakingly hand-separated candies, even Charlie himself wouldn’t be able to resist this tantalizing temptation.

And though we still don’t know who won the competition as no official announcement was ever made, we enjoyed a “healthy” dose of sweet sweet candy and are extremely proud of our tasty masterpiece!

PS: No teeth were harmed in the making of this piece.

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Irwin Hau

Director at Chromatix
Irwin Hau is the Co-Founder and Creative Director of Chromatix. Outside of being a workaholic, he can be found spending time dazzling his 2 daughters with magic tricks or deep in thought in the shower conjuring new ideas.

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