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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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How Can a Web Design Agency Near Me Fix Website Sales Funnel Issues?

Irwin Hau | Web Design

Look, I see it all the time. Businesses pour loads of cash and effort into getting traffic to their websites—but then the sales just don’t come. Visitors show up, poke…

Why You Need to Plan Your eCommerce Clothing Website Before Getting It Built?

Irwin Hau | Web Design

The online clothing market is booming, and honestly, just having a website won’t cut it anymore. You need something that stands out and feels right for your customers. But building…

Is There a Reliable Web Development Company Near Me?

Irwin Hau | Web Development

Your website isn’t just some online flyer. It’s the front door to your business—and honestly, it can make or break your entire venture. I’ve seen it too many times. A…

How Much Does a Website Redesign Cost?

Irwin Hau | Web Design

Let’s be honest — talking about website redesign costs can feel like opening a can of worms. One minute you’re thinking, “We just need a fresh look”, and the next…

What are the Signs that You Need a Website Redesign?

Irwin Hau | Web Design

You know, I’ve worked on websites for over two decades now. And if there’s one thing I’ve seen time and time again—it’s that no matter how great a website was…

Why is Focal Point Essential to a Design?

Irwin Hau | Web Design

Ever notice what grabs your attention first when you land on a website? That exact spot — that’s the focal point. And whether you’re selling shoes or offering legal advice,…

What Principle of Design Uses Noticeably Different Elements to Create Interest?

Irwin Hau | Web Design

Ever land on a website and instantly feel like, yep, this is the one? Then click onto another and you’re bored out of your mind? Happens all the time. And…

Which Of The Following Does A Secure Website Use To Safeguard Transmitted Information?

Irwin Hau | Web Development

You hear about data breaches all the time. Honestly, the numbers are insane. In 2024 alone, we’re looking at global costs crossing the $5 trillion mark. It’s not just the…

Is Shopify Legit?

Irwin Hau | eCommerce Web Design

So you’re thinking about opening an online store. You’ve probably heard Shopify’s name thrown around more than once. No surprise — it’s one of the biggest players in the eCommerce…

Why is Proportion Important in a Design?

Irwin Hau | Web Design

Let me be straight with you: proportion is one of those sneaky design elements that either makes a site feel polished… or like it was cobbled together over a weekend….

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