We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Who Needs Ecommerce Web Development?
These days, just having a website? That’s table stakes. And honestly, half the time, the site that’s up is doing more harm than good. Seen it too often—business launches a…
Does Investing in a Spa Web Design Boost Your Bookings and Client Engagement?
Most spa owners don’t have a website problem. They have a conversion problem. Plenty of people land on the site, but then? Nothing. No booking. No call. Just quiet exits….
Top 7 Features for B2C Web Design in 2025
Today’s B2C website isn’t just a nice-to-have. It’s the heart of your brand online. People aren’t just landing there to browse. They’re deciding whether to trust you, buy from you,…
Why You Should Invest in Campaign Web Design for Political, Product & Cause-Based Campaigns
When you’re in the middle of a campaign, whether it’s for a candidate, a new product, or a cause you believe in, the website usually comes in late. But it…
Case Study Web Page Design: What Works and What Doesn’t in Responsive Layouts
Case studies are one of the most underrated conversion tools in a business website. They’re not just fluff. They’re your digital proof like a receipt that says, “Yeah, we know…
Which of the Following Is Not Related to Web Design?
“Web design” gets tossed around a lot. Somewhere between the coding, the branding, the content, and even the ads—people tend to assume it’s all part of the same thing. But…
Should You Consider Getting a Revamp for Your Newspaper Web Design?
If you haven’t touched your newspaper website in years, chances are it’s not keeping up. And that’s a problem. People just don’t have the patience they used to. They want…
UX Principles That Actually Drive Conversions in B2B Technology Web Design
Your website isn’t just there to look pretty. If you’re in the B2B tech space, it’s your top-performing salesperson. It’s the first handshake, the pitch, and the proposal all in…
Why Wholesale Web Design is the Secret to Scaling Your Business
A great-looking website is nice to have. But if it doesn’t perform, it’s just digital window dressing. And that’s where too many businesses get stuck. The homepage might look slick….
5 Auto Repair Web Design Features You Should Have to Build Trust and Convert
When someone’s car breaks down, they’re not standing on the side of the road flipping through a phone book. They’re searching online fast. That moment? It’s make or break. If…
