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We help businesses stand out, so they significantly increase their chance of converting more leads

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Increase in conversion off a high base - Manufacturer
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Increase on conversion rate - B2B Service Business
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Increase on leads with a simple 1 page UX/UI revamp - B2B
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Awards & mentions across 4 different industries since 2009

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Irwin Hau

Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.

Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.

A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.

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Arial vs. Helvetica, Round 1, Fight!

Irwin Hau | Web Design

When people think of website design, they often overlook the choice of font. Arial, Helvetica, Times New Roman or even the cringe-worthy Comic Sans are usually the common choice but…

WHOA Man, It’s A Double Rainbow!

Irwin Hau | Web Design

Colour is incredibly important in design, both web and otherwise. When seen in the sky, it also has the ability to make an individual emotionally unstable (major LOL). On a…

Creatives Lego design ideas

Irwin Hau | Creative Inspiration

Everyone loves Lego, who doesn’t really? But you can extend Lego beyond just building castles and cars (and maybe someday even extend to generating design ideas for your website). I…

Typography Personality & Purpose

Irwin Hau | Creative Inspiration

Typography is all about visual expression that compliments the verbal language. In simple terms the fonts we use. When it comes to content, we can use the same words but…

Wreck It Ralph Game

Irwin Hau | Creative Inspiration

By now you would have watched the movie trailer stacks of times, but why watch when you can now play the game too! As one of the latest animated features…

Never Feel Cramped Up At Your Office Desk Again…

Irwin Hau | Creative Inspiration

As web designers, we spend most of our days staring at computers behind a desk – just regular wooden rectangles, like many other office workers out there. It seems to…

Website Elements That Make You Cringe

Irwin Hau | Web Design

Being a digital studio and having been web designers and developers for so long, we all know what works and what doesn’t. Unfortunately not all our clients are aware of…

Cool Movie Poster, Bro

Irwin Hau | Creative Inspiration

Most of us enjoy going to the movies (I’m generalising, so sue me). Like the regular theatre patron, I’m constantly bombarded by movie posters of upcoming blockbusters, informing me that…

Instructional Diagrams

Irwin Hau | Web Design

They say a pictures speaks a thousand words, and sometimes its just easier to understand (who likes reading loads of text anyway, perhaps that’s why Youtube’s doing really well). Anyway,…

Please, Do It At Home

Irwin Hau | Creative Inspiration

Well well, it’s another manic Monday! Let’s kick things off with a lesson on social etiquette, courtesy from our friends in Japan. The kind folks that run their subway system…

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