We help businesses stand out, so they significantly increase their chance of converting more leads
Irwin Hau
Irwin Hau is the owner and founder of Chromatix, an Australian web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.
Commonly known in the industry as the “Website Whisperer,” Irwin has mastered the art of accelerating the sales process, enabling businesses to achieve results in lead generation and improving website conversion chances.
Beating in sync with his conversion heart, Irwin is also a man of many interests – he’s recently been bitten hard by the golf bug and is an avid documentor of his health food journey (800+ photos in 3 years), he’s also a mentor and a hobby illusionist (for the last 21 years). Father to 2 beautiful girls and a mini Groodle called Muffin, he loves bringing out the best in others with his positivity and upbeat style.
A massive fan of using analogies and the light-hearted pun, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
Web Design For Kids
Recently I came across an article by Andrew from Paragon, detailing his experience with teaching elementary school students about web design. The interesting thing he discovers is that these 8-year-old…
MATE! Aussie Web Definitions
For those of you aboard, we don’t ride to work or school on kangaroos and no, reptiles and poisonous animals don’t rule the land – though we do have a…
Help Me Help You Design
So how do you feel? What do you picture? Tell me more about your business. When it comes to creativity, design in particular, it’s always hard to get into someone’s…
Website Briefing Checklist
So how much is a website? It’s the most common question we receive understandably but it’s like asking how long is a piece of string or how much is a…
Spam, Just As Bad As Spiced Ham
How many times have you received an email like this? Dear Sir/Madam I thought you might like to know some of the reasons why you are not getting enough Social…
I… Can’t… Think… Of… Anything!
What happens when you hit a wall? You know when you have one of those days, when your mind completely zapped of creativity and you need a quick hit of…
Unconventional And Unusual
As web designers, we can sometimes get trapped in the conventional realm, adhering to certain inescapable “fundamentals” in web design. This limits much creativity, that is supposed to be inherent…
The Write Website Copy
How to Nail Effective Marketing When it comes to effective marketing, it is imperative that you utilise fantastic copy. If you want to get that perfect direct response from your…
Not So Angry Bird
Since 2009, everyone’s gone wild about Angry birds. With its wide range of spin offs (including Angry Birds Seasons, Angry Birds Rio, Angry Birds Space), plush toys and other accessories,…
The Penguin Update – Happy Feet?
Last month’s Google Penguin update has received a wide range of mixed responses, from angry fist shaking “I’ve done everything the proper way and you’re still punishing me Matt Cutts….whyyyyyyyy!”…
