Today we have a guest post from our friend Richard Eaves, digital specialist for Smart Traffic in the UK. Enjoy!
Your logo is a key component in defining your business. Since it serves as the visual representation of your brand, it needs to stand out and be memorable.
However, some companies tend to overdo or underwhelm when it comes to their logos. Even some well-known businesses have gone through major blunders when redesigning their logos. Take a look at the following ‘before and after’ images to see why some people perceived these as failures.